Understanding the Value of Experiential Activations and Spaces

Real-world, richly interactive experiences are the rising trend for customer engagement and brand building. Brands are making physical spaces—events, pop-ups, and brick-and-mortar—more experiential to create immersive spaces to offer interactive experiences that visitors can’t get online. But they’ve all experienced the collective challenge of?efficiently managing these experiences—whether it's to control physical components, update and schedule content, troubleshoot remotely, or measure outcomes with real-time analytics.?

A tool to manage all of these capabilities didn’t exist, so we created it. Gumband is the first customizable cloud-based operating system for integrated, interactive environments. Built by Deeplocal, an award-winning creative technology and experience design company, Gumband can be used to manage, control and understand the health, metrics and content of a brand’s space with one unified UI in real time, from anywhere.?

Since our launch two years ago, we’ve equipped brands with actionable data so that they can offer—and optimize—one-of-a-kind experiences that educate and inspire consumers while simultaneously gaining insights about how and why these consumers interact with their brand and products.

We've powered experiential activations and environments for global technology and retail brands, such as Nike, the NFL and Equinox. Recent integrations also include TikTok’s Transparency & Accountability Centers in Los Angeles and Dublin, the Google Store in New York City, Stripe’s Executive Briefing Center in San Francisco, and the first-ever Meta Store in Burlingame.

With Gumband, brands receive data around customer engagement and motion through their connected spaces so they can better understand the value of their experiential investment. Some of our key product features include:?

• Real-Time Feedback: Gumband will surface important notifications to developers, operators, and managers about exhibit health and activity to quickly assess the effectiveness of an environment.??
• Flexible Integrations: Gumband’s SDKs, APIs, and integrations give developers an easy way to connect every component of an interactive environment—electromechanical and digital, no matter how custom.?
• Configuration and Control: Preset configurations make dynamic and on-the-fly updates easy. Seamlessly switch up content, layouts and displays.?

We also offer optional hardware, a custom microcontroller-based device, that connects an experience’s electromechanical components to the platform’s web-based interface. It can be used to build new interactive environments and devices or retrofit existing ones without Internet connectivity.?

Create hyper-personalized experiences and use real-time visitor data and engagement measurements to effectively increase brand loyalty, trust, and sales with Gumband. Learn more about Gumband's capabilities, join our newsletter and sign up for a demo here.