Understanding the Unspoken Agreement Between Presenter and Audience

When we think of presenting a product, service, or idea, whether in a boardroom or a virtual conference, we often overlook a vital aspect: the unspoken agreement. Just as when a speaker takes the stage, a presenter enters into an unwritten contract with the audience. Let's explore this concept and understand what it truly means to honor this contract.

• The Introduction is part of the contract.
• The Pitch is part of the contract.
• Your Tone is part of the contract.
• Your Supporting Materials are part of the contract.

These elements, when executed properly, form the basis of a promise you make to your audience. Here's how:

Your Introduction

Your introductory statements must align with what you are pitching. If you begin a pitch on innovative marketing strategies by discussing ancient history, you risk losing the audience's interest. Set the stage appropriately, and your promise is well on its way to being fulfilled.

Your Pitch

The core of your presentation, your pitch, must resonate with the title and theme. Straying from your main message will only serve to confuse your audience. Stick to your core concepts, and your promise continues to take shape.

Your Tone

Your tone must match the occasion, the subject, and the audience. A casual tone for a corporate meeting or an overly formal tone for a startup might not sit well. Understand your audience's expectations, and tailor your tone to meet their needs.

Your Audience: Different audiences require different approaches. Investors may require a serious and focused tone, while potential customers may prefer a more engaging and lively approach.

Your Style: Just as with speaking, your own personality should shine through your presentation. If your natural style is enthusiastic, don't suppress it; let it energize your pitch.

Finding the right balance ensures that your tone aligns with both your audience and your personal style, fulfilling your promise.

Your Supporting Materials

Your slides, brochures, videos, or even your attire contribute to the overall impression. They must all reflect the quality and consistency of your message. A single poorly designed slide can overshadow an otherwise flawless pitch. Strive for excellence in every aspect, and your promise to the audience will be complete.

In the end, a presenter must realize that every interaction with the audience, from the opening statement to the closing remarks, forms part of an implicit contract. It's a contract built on trust, commitment, and understanding.

So, next time you're ready to present, remember: Honor your promises! And if you want to take your presentation skills to the next level, visit my page on crafting the perfect pitch. The audience is waiting, and so is success.