Understanding The Standing Of Your Brand on Social Media Platforms

Is #Instagram suited for your #business? Is your target audience present there or on #LinkedIn? Or maybe, #Facebook and #Spotify are better options. Well, one can only assume until they’ve entered these platforms and trial-tested their audience’s preferences based on user behavior.

For instance, a #fashionbrand from the #retail segment may benefit by staying on platforms like Instagram and Facebook. Whereas, if the fashion brand is present in the #B2B segment then they can also add #Twitter and LinkedIn to their #socialmedia channels list.

That said, is it wise to only experiment with platforms that have provided results for brands of a similar domain? You can only experiment with these platforms because they worked for brands that now have an established presence in the market. However, if everyone’s taking the same route and using success stories of the recent past, that trending path is bound to get crowded and oversaturated – for the audience.

So, in order to ensure that your brand has something fresh to offer, you could try establishing a presence on other social media platforms. They may not give you the intended results. You may not even receive engagement but your brand presence needs to gain wider exposure and this step might just take you in the right direction.

A high-end service like #business coaching can work great on platforms like #YouTube and Podcast channels, provided you are open to executing different forms of content. Likewise, LinkedIn, Instagram and Facebook can still give your brand a standing among other brands.

To conclude, it’s important that you widen the scope of your brand to see which social media channel works and which doesn’t. Among the content posts created, the type of content posted on these platforms also matters from channel to channel which is a different ball game entirely.

Are you confused about the social media platforms best suited to your brand? DM us and we can get connected to improve your brand’s exposure to a wider scope audience.