Understanding Search Rankings

Location tracking issue with search engine rankings is a huge challenge for bigger brands, multi-location businesses, or e-commerce companies.

Within a given city your brand can be ranked in different positions on search engines based on the precise location. Which makes it really challenging to understand hyper-local search results.

To mine the search data accurately at scale, there is a solution. Finally, you can track your search engine rankings on all leading search engines down to ZIP code level.

Nightwatch is a tool that solves this problem: Nightwatch