Understanding Reach, Impressions, and Frequency in Facebook Advertising

If you're running ads on Facebook for the first time, you might be curious about the concepts of Reach, Impressions, and Frequency when analyzing your ad results. Today, I'm going to explain the differences between these metrics.

Reach: This represents the estimated number of people who have viewed your content.

Impressions: This refers to how many times your content has appeared on someone's screen, regardless of whether they clicked on the ad or not.

Frequency: This indicates how many times the same group of people has seen your ad.

For instance, if your ad has reached 100 people and generated 200 impressions, you can conclude that each person has seen the ad approximately twice.

I hope this explanation helps!

Next post: How can I improve my Reach, Frequency, and Impressions?