Understanding the Online Buyer
Does anyone in financial services actually get new clients through online platforms such as LinkedIn and Facebook? Most people are skeptical because they haven’t been successful in understanding how the online buyer thinks.
You have to communicate with online buyers differently. In this 30 minute seminar, financial professionals will learn how. I’ll cover:
- How the mindset of the online buyer differs from someone you meet in person or get referred to
- A repeatable 3 step messaging strategy that allows you to communicate with your online network and avoid coming across as noise which is what 99% of people do
- How to avoid barfing information on people on social media and use the 2 Sentence Method instead
- Why social media doesn’t work for financial professionals who barf information on other people
- How to deepen advisor-prospect relationships using social media before you ask for the meeting
Ready to get started with a No BS keynote speech for your company? Contact me: [email protected]
Now, what did I mean by a No BS keynote speech? Click here to find out.
Founder at Customer Growth - Blau
5 年"You have to communicate with online buyers different"? Ok I'm nitpicking about an unluckily prominent proofreading error. I do have a bone to pick, however? about the idea that there is such a thing as an "online buyer" when it comes to hiring a financial advisor.? We are really talking about an integrated marketing process where the lead-generation might be online, with follow-up by email and the close by phone and in-person.??