Understanding Monthly SEO Packages For Your Website

Having a website that organically ranks high on search engines such as Google and Bing is a great way to leverage brand awareness and increase leads online.

To achieve this, you need to invest in search engine optimisation (SEO). However, SEO is not a one-time investment but a continuous process that requires regular updates and optimisation to maintain your website's ranking.

This is where monthly SEO packages come into a crucial piece to the puzzle.

What are monthly SEO packages?

These are packages are designed to offer you a comprehensive and ongoing SEO service that covers aspects of website optimisation.

Ongoing monthly SEO packages are suitable for:

• Businesses that want to improve their lead generation
• Businesses that want to enhance brand awareness online
• Businesses that want to see SEO results without hiring an in-house SEO specialist

This article will cover what monthly SEO packages are and how they can help your website rank higher on search engines.

What does a monthly SEO package include?

The scale of the monthly SEO package can be determined vary depending on:

• Size of website (amount of pages)
• Industry
• Size of business

However the package services remain the same, including:

On-Page SEO Optimisation

On-page SEO is the process of optimising a websites content for search engines and users.

Package Inclusions:

• Keyword Research
• Competitor Research
• Keyword Implementation and Specific Keyword Map Per Page
• Content Optimisation
• Internal Link Structure Build
• Heading, Body Copy and Image Naming
• Page Speed Check and Recommendations
• Responsive Design Check (Desktop, Tablet, Mobile) and Recommendations
• Heat Map Assessment and Integration

Off-Page SEO Optimisation

Off-page SEO refers to actions taken outside of your own website to directly impact your search rankings on Google and Bing.

Package Inclusions:

• SEO Meta Headings
• SEO Meta Descriptions
• Social and Search Images
• Link Building Action Plan
• Ongoing SEO Strategy Recommendations

Content Marketing

This involves creating and publishing high-quality, relevant, and engaging content to attract and retain your target audience. Content that is published is in the form of SEO optimised blog articles.

Monthly Reporting

Monthly reporting includes tracking and reporting on your website's performance, including:

• Ranking
• Traffic
• Conversions

Read more about On-Page and Off-Page SEO

How can monthly SEO packages help your website?

In conclusion, the decision for businesses to invest in ongoing SEO optimisation services is not just a strategic choice; it's a fundamental necessity in the digital age.

As we've explored throughout this article, SEO isn't a one-time fix but an ongoing process that can yield substantial long-term benefits.

Here are the key takeaways:

1. Sustainable Visibility: A well-optimised website consistently ranks higher in search engine results, ensuring that potential customers can find your business when they need it the most. This sustained visibility translates into a consistent flow of organic traffic, reducing your reliance on paid advertising.
2. Improved User Experience: SEO optimisation isn't just about keywords; it's about creating a user-friendly website. A streamlined, easy-to-navigate site not only keeps visitors engaged but also helps in converting them into loyal customers.
3. Adaptation to Algorithm Changes: Search engine algorithms are constantly evolving. Ongoing SEO optimisation services ensure your website stays in tune with these changes, preventing sudden drops in rankings that can severely impact your online presence.
4. Competitive Edge: Your competitors are likely investing in SEO, and to stay ahead or catch up, ongoing optimization is crucial. Maintaining a strong online presence is a key differentiator in today's highly competitive business landscape.
5. Measurable Results: SEO provides a wealth of data and insights that can guide your overall marketing strategy. By continuously monitoring and adjusting your SEO efforts, you can maximize your return on investment.
6. Cost-Effectiveness: While initial investments in SEO can seem significant, they pale in comparison to the long-term benefits and cost savings when compared to constant expenditure on paid advertising.

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