Understanding LinkedIn User Behaviour: The Best Times to Post for Peak Traffic in the UK and USA

Do you know what's better than a hot cup of coffee in the morning? A hot cup of coffee and a killer LinkedIn post that gets thousands of views and likes! So, grab your mug and get ready to learn the secrets of the best posting times on LinkedIn.

Firstly, it's important to understand that the best times to post on LinkedIn can vary depending on factors such as the location of your target audience, the industry you're in, and the type of content you're posting. However, generally speaking, the peak times for LinkedIn traffic tend to be during the weekdays when professionals are working and have more time to check their feeds.

Here's why the specific timings are considered the best for LinkedIn posting in the UK and USA:

UK:

a) 7:30 am to 8:30 am:

This time slot is considered to be ideal because many professionals check their LinkedIn feeds first thing in the morning, as they get ready for work. This is a great time to share industry news, updates, and insights to grab their attention and get your content in front of them early in the day.

b) 12:30 pm to 1:30 pm:

This is the lunchtime period, and it's a popular time for professionals to take a break and catch up on their social media feeds. By posting during this time slot, you can reach a large audience of people who are likely to be active on LinkedIn during their lunch break.

c) 5:30 pm to 6:30 pm:

This is the end of the workday, and many professionals check their LinkedIn feeds before they leave the office. By posting during this time slot, you can reach people who are winding down for the day and looking for interesting content to engage with.

USA:

a) 7:45 am to 8:45 am:

This is a prime time for posting on LinkedIn in the USA because many professionals check their LinkedIn feeds as soon as they arrive at work. Posting during this time slot can help you get your content in front of people early in the day when they are most likely to be engaged and receptive.

b) 10:45 am to 11:45 am:

This time slot is popular because it's a mid-morning break period, and many professionals take a break from work to check their social media feeds. By posting during this time slot, you can reach people who are taking a quick break from their work and are likely to be receptive to interesting and informative content.

c) 12:45 pm to 1:45 pm:

This time slot is during the lunchtime period, similar to the UK, and is a great time to share content that professionals can read while they take a break from work.

d) 3:00 pm to 5:00 pm:

This time slot is unique to Wednesday afternoons and is considered to be the best time for posting during the week. The reason for this is that many professionals tend to get a mid-week slump on Wednesdays and may take a break from their work to check their LinkedIn feeds. Posting during this time slot can help you reach a large audience of people who are looking for a distraction from their workday.

Overall, the best times to post on LinkedIn are when your target audience is most active and engaged. By understanding your audience's behavior and preferences, you can optimize your posting schedule to maximize engagement and reach.