Understanding GoDaddy Domain Auctions in 2024

Understanding GoDaddy Domain Auctions in 2024

Imagine you're starting a new online site.

You've figured out the perfect domain name that fits nicely with your business goals and rhymes with your preferred email address.?

You Google the domain name, but unfortunately, it's already taken!

This all-too-common scenario shouldn't put you off. A good way around this roadblock is to visit a domain auction that lists high-quality domain names for sale.

And based on my experience, GoDaddy is the best domain auction to visit.

Continue reading to learn all there is to know about GoDaddy domain auctions in 2024.

This article will cover the following;

  1. GoDaddy Domain Auction Changes in 2024
  2. GoDaddy Domain Auctions
  3. Advantages of Domain Auctions
  4. Alternative Domain Aftermarkets
  5. Types of Listings on GoDaddy Auctions
  6. How to Buy Aged or Expired Domains with GoDaddy.
  7. Common Issues and Questions on GoDaddy Auctions
  8. Tips for Successful Bidding on GoDaddy Auctions
  9. Domain Sales in 2024

GoDaddy Domain Auction Changes in 2024

GoDaddy , one of the best domain registries, offers a hassle-free domain marketplace that allows you to bid on, purchase, or dispose of aged or about-to-expire domains.

In 2024, GoDaddy significantly changed its domain auction marketplace , shifting domain name sellers to Afternic , another GoDaddy service platform.

In summary, this is what the changes mean to domain buyers and sellers.

  • Timeline: GoDaddy Auctions stopped accepting new listings on April 29, 2024, and removed existing listings on May 13, 2024.
  • Data Access: After May 13, 2024, sellers couldn't access the seller's data on the platform.
  • Afternic and GoDaddy Auctions: Domains listed on Afternic will still appear on GoDaddy Auctions.

Domain Name Auction GoDaddy

So, what exactly does buying aged or expired domain names entail?

This section will cover the basic terms used in the GoDaddy domain auction.

GoDaddy Auctions Membership

To participate in auctions, you must purchase a membership for a nominal annual fee of $4.99/year . Joining the GoDaddy auction as a member offers access to exclusive domain name lists, traffic, and bidding data, allowing you to track over 100 domains simultaneously.

GoDaddy nominal membership fee

Godaddy Domain Name Auctions

The Godaddy auction is an online marketplace that allows investors to buy expired or about-to-expire domains at a fraction of their original value.

Advantages of Domain Auctions

Here are some of the top advantages and benefits of domain auctions.

Large Domain Inventory

Domain auctions offer a wide selection of high-quality domains for purchase. On average, the GoDaddy domain auction lists thousands of domains each day.

Affordable Domain Acquisition

Like any other auction, the highest bidder wins on a domain auction platform like GoDaddy. The winning bid is often lower than the domain's actual book value, leading to savings. Here's a practical example.


Real-life GoDaddy domain auction

Early Access to Valuable Domains

Domain auctions offer you early access to valuable registered domains for sale. When a domain expires and the owner doesn't renew its registration, it goes to the public auction after a specific period.?

Usually, these domains boast a great backlink history, indexed high-value pages, and site traffic that brand-new sites don't have. The GoDaddy domain auction allows you to bid and win valuable domains for resale or personal use.

Access to Valuable Data

Godaddy auctions offer valuable domain information, such as keyword relevance, domain extensions, domain registration dates, and listing profiles. This information is critical in ensuring that you only buy healthy domains with great resale value in addition to SEO, backlinks, and site traffic.

Enhanced Platform Security

Godaddy offers bidder verification , which helps prevent fraudulent bids through price manipulation. This enhances platform security and Increases trust and confidence in the auction platform.

Seamless Domain Acquisition

On the Godaddy platform, you can easily bid, track, and take ownership of domains quickly. The platform offers a centralized domain registry with automated tools for tracking and comparing bids, like the Godaddy investor app .

Alternative Domain Aftermarkets

Here are a few of the top-tier alternatives to GoDaddy.

Namecheap


Namecheap home page
Namecheap

Namecheap is an excellent Godaddy alternative offering an easy-to-use, customer-centric domain aftermarket. The Namecheap aftermarket offers bulk domain searches, a dedicated Top Level Domain (TLD) page, new Top Level Domains (TLDs), and Handshake Domains , a new P2P blockchain-powered domain name with more security and freedom.

Flippa


Flippa

Flippa boasts a robust domain aftermarket where clients can buy or sell domains quickly and securely. Flippa offers users escrow services, valuation tools and resources, advanced domain-specific search features, and buyer protection.

Sedo


Sedo

Sedo is a premier domain aftermarket platform that caters to various domain clients. Domain buyers on Sedo enjoy offers like auctions, buy-it-now, negotiation, and 12 secure payment methods. Sellers enjoy marketplace and direct auctions, auction events, and brokerage services.

Types of Listings on GoDaddy Auctions

Godaddy offers different listings for clients that are divided into two broad categories.

Offer-Style Auctions

Under offer-style auctions, you can choose between two offerings:

  • Offer/Counteroffer

This listing allows prospective buyers to quote any amount on a domain they're interested in as long as it is above the minimum offer amount. The seller may choose to accept the bid, offer a counter, or take no action,

  • Offer/Counteroffer with Buy Now

This listing is similar to the offer/counteroffer listing above with the added option of "Buy Now." In simple terms, when the buyer places a bid, the seller can accept the offer, offer a counter-proposal, or offer the buyer the "Buy Now" price.

Bid Style Auctions

Godaddy offers three types of listings under bid-style auctions.

  • Value Priced Auctions

This is a traditional bidding auction in which clients try to outbid each other on the domain. Godaddy sets the initial bidding price, and the domains are usually listed for a 15-day time frame.

  • Expired Auctions

Expired domains are automatically listed on the Godaddy auction 26 days after expiration, with a 10-day auction period. If a domain receives no bids in the auction period, it is moved to the Expired domains closeout. It's important to note that domain owners can't renew their expired domains once a bid is placed.

  • Expired closed-out domains

If a domain doesn't sell out during the initial 10-day auction, Godaddy lists them in the Expired Domains Closeout with a $5 "Buy Now" option. The domain's asking price will decrease daily over five days, after which any unsold domains will be returned to the domain registry.

Bidding and Offers on GoDaddy Auctions

Customers can bid on any domain for sale on the Godaddy domain auction. There are two main types of bidding options clients can use:

  • Proxy bidding is where the buyer sets the highest amount they wish to spend, and the proxy will continue outbidding the highest current bidder with the lowest incremental bid amount.
  • Real-time bidding is when the buyer actively participates in the bidding process.

On the Godaddy auction platform, you have a wide range of domain offers , like traditional bid-style offers, where buyers try to outbid each other. Customers can also bid on Offer-Style, Offer/Counteroffer with Buy Now, Value-Priced Auctions, Expired Auctions, and Expired Closeout Domain bids.

Winning and Receiving Domains

After successfully bidding and winning the auction, you can now take ownership of their domain after paying the purchase price.

You must access the Godaddy Auction Bidding List . to pay for the domain you've just won. The steps to make payments are simple, and Godaddy offers several payment options, including debit cards,?PayPal, and credit cards, among others.

After making the payments, the exact date of the domain transfer will be shown on the auction bidding list for expired domain auctions. For all other auction types, the domain will typically be moved to your account 1-15 days after the auction ends.

How to Buy Aged or Expired Domains with GoDaddy.

Buying aged or expired domains on GoDaddy is easy. Here are my three simple steps.

1. Identify a domain

Finding the perfect domain to bid on can be challenging. At any given time, GoDaddy lists thousands of domains for sale, and you have to sift through this list to identify what you want.

Do you need a domain for its SEO, site traffic, or backlink profile?

Once you know exactly why you need a particular domain, you'll need to whittle down the available options to identify top-performing domains that meet your requirements.

Instead of doing the domain search manually, consider using tools to speed up the process.

Use GoDaddy's inbuilt advanced search features to narrow down the domain type you want. You can choose a domain based on Keywords, number of bids, age, traffic, price, extension, or other metrics that the GoDaddy advanced search function offers.


2. Vet the Domain

Now that you have a list of potential domain names, it's time to vet each domain.

When vetting domains, consider the following;

  • Spam history: Domains that have been used for spamming, hosting unethical content, or using other black hat SEO tactics will not rank on search engines and should be avoided. Use Spamzilla to check a domain's SEO and spam metrics.
  • Domain authority and backlinks - Domains with high authority and quality backlinks make purchasing more sense. Use a tool like ExpiredDomains.net to check for domain backlink profiles.
  • Traffic quality -Even though a domain may boost high traffic, it may not be relevant or targeted to your audience. Consider checking for domain traffic quality using tools like Similarweb , Semrush, or Ahrefs .


3. Purchase the domain

After identifying and vetting your preferred domain, visit the GoDaddy domain auction and place a bid or an offer, depending on the seller's requirements.

For the best outcome, identify a bidding strategy that you use. You can use a proxy or live bidding.

If you're successful, pay for the domain using the steps outlined in the earlier part of this article.

Common Issues and Questions on GoDaddy Auctions

Here are some common issues and questions on GoDaddy Auctions.

1. Can you cancel your bid or offer on GoDaddy Auctions?

No, it can't be canceled once a bid or offer is placed. GoDaddy states that bids and offers are binding contracts.

2. Why was a bid rejected?

Bids can be rejected if the buyer doesn't meet the seller's minimum reserve price or the seller/buyer account has an issue.

3. Can a customer bid on their expired domain?

Once listed on the expired auction, a person can bid on their expired domain. However, GoDaddy recommends that clients renew their domains before expiration to avoid delays in domain transfers.

4. Why didn't I win at the auction?

Several reasons may cause a bidder not to win at the auction. These include an offer not being accepted, an auction length extension, or an auction renewal.

Tips for Successful Bidding on GoDaddy Auctions

To improve the chances of winning their desired domain on the Godaddy auction, buyers should consider implementing the following tips:

  • Use Advanced Search Tools: To find the best options, buyers should filter domains by top-level domain (TLD), price, keywords, and other criteria.
  • Evaluate Prices: Bidders should compare sales data to ensure they're not overpaying for a domain.
  • Don't Wait to Bid:? bid early instead of waiting for the auction to end.
  • Bid Wisely: Avoid bidding wars at all costs, which may lead to overspending on a domain. Timing your bids strategically and using random numbers for bidding is a great way to ensure value for money.
  • Focus on domains you understand: You should consider bidding on domains on which you have real-life expertise and knowledge. For example, if you are a B2B SaaS professional, bidding for a domain in this space makes more economic sense than bidding for an automotive or recipe domain.

Domain Sales in 2024

Domain sales is a fast-growing sector of the online world, especially in 2024, as more online businesses and domain investors vie for high-quality domains.

With its strong suite of tools and features, GoDaddy auctions are bridging the domain gap, allowing clients to sell and purchase high-value domains with high investment value, SEO history, and brand potential.

Thanks to its flexible buying options, massive domain inventory, and customer-centric listings, GoDaddy is set to be a major player in domain sales in 2024 and beyond.

Forward-looking domain investors and businesses should focus on this platform for opportunities to make profits and solidify their digital presence with high-quality domains.

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