Understanding the Future of Addressability in a Post-Cookie World
APEX Mobile Media
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As we approach the inevitable decline of third-party cookies, the digital marketing landscape is evolving. While 谷歌 ’s recent decision to extend the timeline for phasing out cookies may seem like a reprieve, the truth is, the time for advertisers to adapt is now. The era of relying heavily on third-party cookies for personalized advertising is rapidly coming to an end, and businesses need to pivot towards more sustainable, privacy-first solutions.
Brands that understand and embrace this shift are well-positioned for future success. As discussed in recent articles on the topic, the depreciation of cookies presents both challenges and opportunities. New strategies around first-party data, geolocation targeting, and consent-based marketing are becoming crucial.
What's more, Canada being a market dominated by Apple (~60% Canadians own an Apple iPhone), who have already depreciated third-party cookies in their browser Safari, it makes so much sense to already use cookieless solutions as an advertiser.
To help you stay ahead of these changes, Apex Mobile Media and InMarket are hosting a webinar on September 12th at 3 PM ET, titled “How to Handle the Cookie Jar: The Future of Addressability.” This session will feature industry leaders like Chris Lombardi (Co-founder, Apex Mobile Media), Zenia Menezes (Account Management Lead, Apex Mobile Media), and Joshua Koran (Chief Product Officer, InMarket). They will discuss the future of addressability, debunk misconceptions, and highlight why it matters for marketers navigating this new landscape.
Don't miss out on this essential conversation about the future of digital marketing!
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