Understanding eCommerce Dynamics: BFCM Peak Season Insights and a Special Offer
In the realm of eCommerce, the specter of missed opportunities looms large for brands during the high-stakes peak shopping season going into 2024. The fear of falling behind in insights and revenue grips those without a solid data infrastructure, leading to ominous data gaps that can spell disaster for crucial campaigns.
In the latest edition of the Data Detour by Saras Analytics, we will delve deeper brands fall behind in insights and revenue gaps and how brands can overcome these core data-related challenges with our comprehensive solution.
Stay tuned until the end of this newsletter for a surprise that will help you take your brand to the next level.
Why Invest in Data?
Picture this: as the frenzied shopping spree ensues, your brand, lacking a robust data infrastructure, grapples with incomplete insights and revenue leakage. The absence of a comprehensive data backbone threatens not only day-to-day operations but also peak sales season including BFCM.
This deficiency becomes a chasm that swallows potential profits, leaving your brand haunted by what could have been.
Having a robust data infrastructure not only facilitates day-to-day operations but also significantly enhances sell-side readiness. Investors and buyers gain confidence knowing you have a clear understanding of your business, making the transition smoother and more attractive.
Enter Saras Analytics, a beacon of foresight in the tumultuous sea of eCommerce.
We advise brands with $5-$50M revenue allocate 1% to 2% of their annualized revenue for data initiatives.
Why? Because investing in Saras' tailored, comprehensive managed data operations is the key to sealing those ominous data gaps. With Saras, brands can wrap all their data needs in a single, strategic expense line, setting the stage for success amidst the chaos.
But why does this matter so much during BFCM weekend?
The answer lies in the untapped potential of reactivating churned customers. Beyond the frenzy of acquiring new customers, the true goldmine lies in resurrecting those who once transacted with you.?
These high-value churned customers, who loved your product but slipped away, are a treasure trove waiting to be rediscovered.
The opportunity is clear:
Typically, reactivating these customers involves offering incentives, setting a precedent for discounts. BFCM becomes the strategic battleground to reach out to these customers without compromising your brand's integrity.
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And why is it so lucrative?
Moreover, brands can seize this opportunity to not only reactivate churned customers but also boost Average Order Value (AOV) and Lifetime Value (LTV) for active customers. Through targeted cross-sell and upsell campaigns, brands can navigate the labyrinth of BFCM emerging not only unscathed but stronger and more attractive to customers.
Invest in a data infrastructure that not only steers your day-to-day operations but transforms your brand into a sell-side powerhouse.
With Saras Analytics as your guiding light, instill confidence in investors and allure buyers with a clear understanding of your business.
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