Understanding Each Marketing Strategy

If you are looking for a job within Growth, Marketing, or Operations or already have a job there, especially at early-stage start-ups, I have compiled a list of some key strategic planning documents that you need to get yourself acquainted with.

Marketing Plan: A comprehensive document outlining the marketing goals, strategies, tactics, and budget for a specific period, typically a year.

Customer Acquisition Strategy: A document detailing how the company plans to acquire new customers, including the channels, tactics, and budget.

Content Marketing Strategy: A document outlining how the company plans to use content to attract and engage its target audience, including the content topics, formats, and distribution channels.

Social Media Strategy: A document detailing how the company plans to use social media to build brand awareness, engage with customers, and drive traffic and conversions, including the platforms, content, and metrics.

Email Marketing Strategy: A document outlining how the company plans to use email to nurture leads, convert prospects, and retain customers, including the segments, messaging, and automation.

SEO Strategy: A document detailing how the company plans to improve its organic search rankings and visibility, including keywords, content, and technical optimization.

Growth Hacking Plan: A document outlining how the company plans to use creative, data-driven, and scalable tactics to achieve rapid growth, including experiments, metrics, and feedback loops.

Brand Strategy: A document outlining how the company plans to establish and maintain a strong brand identity and value proposition, including the brand positioning, messaging, and visual identity.

Product Launch Plan: A document detailing how the company plans to launch a new product or feature, including the target audience, value proposition, messaging, and launch timeline.

Pricing Strategy: A document outlining how the company plans to price its products or services to maximize revenue and profitability, including the pricing model, tiers, and discounts.

Partnership Strategy: A document detailing how the company plans to form strategic partnerships with other companies or organizations to drive growth, including the partnership objectives, criteria, and benefits.

Market Research Report: A document summarizing the findings and insights from market research studies, including the target market, customer needs, preferences, and behaviors.

Marketing Analytics Report: A document summarizing the performance and impact of marketing campaigns, initiatives, and channels, including the metrics, insights, and recommendations for optimization.

Customer Journey Map: A document visualizing and analyzing the stages, touchpoints, and emotions of the customer journey, including the pain points, opportunities, and solutions for improving the customer experience.

Retention Strategy: A document outlining how the company plans to retain its existing customers and increase customer loyalty, including retention tactics, metrics, and feedback loops.

Influencer Marketing Plan: Details how the company plans to partner with influencers to reach its target audience, including the influencer selection criteria, compensation, and content guidelines.

Community Building Strategy: A document outlining how the company plans to build and engage a community of customers, prospects, or advocates, including the community platforms, activities, and metrics.

Referral Marketing Plan: A document detailing how the company plans to encourage and incentivize its customers to refer their friends or colleagues to the company, including referral rewards, messaging, and tracking.

Market Segmentation Strategy: A document outlining how the company plans to segment its target market into distinct groups with different needs, preferences, and behaviors, including the segmentation criteria, personas and messaging.

Mobile Marketing Strategy: A document detailing how the company plans to use mobile devices and channels to reach its target audience, including the mobile app, mobile web, SMS, and push notifications.

A few notes:

• Strategies may vary by individual or company.
• You may not necessarily at all times need to have all the strategies in place.
• A GTM is a strategy that merges all and more of the above strategies into one - This is the high-level document used for stakeholders such as investors.