Understanding Digital User Experience When Transforming and Modernising Your Network

With the digital transformation of your network, you need to monitor it like never before. Otherwise, you might run into problems that can have a huge impact on your business. SASE helps you achieve this with unique visibility and insights into your entire user journey. With SASE, you can also prioritise the right problem first and gain insight into what’s happening in real time.

Monitor your blind spots

The first step toward digital transformation is to understand what you are monitoring and why. To do this, you need to know your blind spots. These are areas where there may be issues but which you cannot see on your existing network infrastructure and tools. To address these blind spots, you need a deeper level of visibility into the end-to-end user experience.

Digital Experience Monitoring (DEM) extends visibility beyond the core network to encompass service assurance and troubleshooting functionality in order to monitor end users’ experience anywhere on any device or channel. This helps IT operations teams identify problems quickly before they become major issues affecting customer satisfaction and revenue generation.

Unique Visibility - See the entire user journey

We've already mentioned the importance of monitoring your digital experience as part of a successful digital transformation. But what exactly does that mean?

A user journey refers to the steps users take when they interact with your brand, whether it's via a website, app or email. It begins when someone decides to engage with your brand and ends when they're satisfied with their experience (or not).

With unique visibility into every step of the user journey, you'll be able to see how changes made to your network affect end-users' experiences. You can also monitor performance indicators such as page load times and uptime to ensure that they stay within acceptable thresholds.

The user journey is a critical component of digital transformation because it allows you to see how your brand is performing from the perspective of your customers. When you understand their needs and expectations, it's easier to develop strategies that will help them achieve success.

Understand User Experience

• Get insights into user experience.
• Understand how users are experiencing your digital experience.
• Gaining insights into how users are using your digital experience.
• Understanding what is working, and what is not working.
• Identifying the root cause of problems.
• Reporting on the performance of your digital experience

Prioritise the correct problem to solve first

When it comes to making decisions, it's important to have the right information. And when you do, your decision-making process will be easier and more effective. To get the right information, you need to focus on the right problem first.

The first step is identifying which problem you're trying to solve through digital transformation: is it revenue? Efficiency? Customer satisfaction? Revenue growth? Turnover reduction? The answer should be based on what's most important for your business and its objectives - not just because a certain technology sounds cool or new.

Once you've identified this high-level problem, break it down into smaller components so that you can begin thinking about how digital transformation could help address each one of them individually (or in combination). This will allow for better prioritisation between efforts as well as provide clarity about where resources should be allocated throughout each phase of a programme or project's lifecycle.

SASE allows reliable digital experiences for employees and customers

With SASE, you can deploy cloud-based services, expand more quickly than ever before, have increased visibility, and provide consumers and employees with more secure digital experiences. Zero trust approaches adapted within the SASE model ensure a productive user and digital experience for all users regardless of their location or whether they are on premises in an office or on the go from any device.

Zero trust is the new paradigm for assessing risk when deciding who gets access to what resources. In a zero trust world, even with access to your data centre you can’t be certain that it hasn’t been compromised by malicious actors looking to steal sensitive data such as intellectual property or personally identifiable information (PII). By adopting this approach at its core across all layers of your network architecture including network security devices like firewalls, routers/switches and other networking products; you can achieve total visibility into all endpoints connected to your network allowing you complete control over every aspect of these devices’ operation as well as compliance with industry standards such as GDPR which require transparency into applications communicating outside their perimeter via APIs.

As we’ve seen, improving your network performance is essential for digital transformation. With SASE, you can monitor and improve your network experience in real time, ensuring your employees have the best digital experience possible.

If you would like to discuss how we can assist in your SASE solution choice, then please arrange a call back with one of our team.