UNDERSTANDING CUSTOMER JOURNEY
Jeremiah Mkude
Strategic Marketing Professional | Expert in Digital Marketing and Market Research | Business Consultant Transforming Visions into Success
The customer journey refers to the experience that people have before deciding to purchase a product or service
There are three stages of customer journey: Awareness, Consideration and Conversion
Awareness: When the customer first learns about a business or product
Consideration: When the customer becomes interested in a business or product
Conversion: When the customer decides to buy a product or service