Understanding Core Google March and April Updates, Takeaways and much more!

Google's mission to purge irrelevant and unoriginal content, targeted up to 40% of low-quality websites, aiming to enhance user experience.

Violating Google's guidelines or resorting to dubious SEO tactics can lead to complete removal from search results and indexing, emphasizing the importance of quality content and ethical practices for online visibility.

Google is now very successful in detecting content created with AI. While Google doesn't outright oppose AI-generated or third-party content, it's crucial to understand that your content must prioritize originality, relevance, and user-centricity to align with the objectives outlined in this update. With the advancements in detecting low-quality fast paced content, this is the only way to stay alive.

Google launched its new tool ‘’Solutions’’

Solutions can provide you, your Account Summary, Ad performance, Account Anomalies, Link Checker, Flexible Budgets and more. If you want to use this tool, go to Google Ads Solutions gallery and install it. Go ahead and try it!

Low activity results in pausing of search campaign ad groups

Google announced an important permanent change: they are going to start to pause search campaign ad groups that were created at least 13 months ago. If your campaing gets affected by this, you will be able to unpause it. This change started to take action in March 11, 2024 and it’s expected to be completed by April 30, 2024.

Google recently introduced the Performance Max Developer Guide

Hooray for Marketers! Google Makes Building Performance Max Campaigns a Piece of Cake

Calling all marketers who use Performance Max campaigns! Google just released a dedicated developer guide to make your life (and theirs!) a whole lot easier.

Here's the exciting news that we broke down for you:

• No More Menu Maze:?Finding Performance Max info in Google's developer documentation just got simpler. It now has its own dedicated tab with a landing page and clear navigation. Easy peasy!
• Building Requests Like a Boss:?A brand new guide on "Structure requests" will have developers constructing requests for creating and updating Performance Max campaigns like total pros.
• Goal Talk Got Clearer:?Google renamed some business goals in the documentation for better understanding. Now, "Standard Performance Max" is called "Performance Max for online sales or lead generation" and "Performance Max for Retail" is "Performance Max for online sales with a product feed." Clear as day!

This update means developers can build and manage Performance Max campaigns smoother than ever, which is fantastic news for marketers who rely on these powerful campaigns. Win-win!

Google's Mobile Ads Get a Swipe Makeover: Testing of the Dynamic Ad Slider

Google is testing a "slider" feature for top mobile ads, enabling users to horizontally swipe through up to five ads, marking a notable shift in display format. It's okay to wonder, here is an example for you!

Goodbye to UA-Welcome to GA4

As previously announced, Google Analytics 4 will have fully replaced Universal Analytics on July 1. Time to switch to Google Analytics 4 for your website measurement needs! Universal Analytics was already stopped proccessing new data.