Understanding Color

Understanding Color

Understanding Color

When printing-light passes through transparent inks of 3 subtractive primary colors-C,M,Y-striking white paper. reflecting back to eye through colored ink film.

Each affects outcome:

Cyan absorbs red-reflects/transmits blue/green light,

Magenta absorbs green-reflects red/blue light,

Yellow absorbs blue-reflects red/green light,

Black added to enhance depth/extend tonal range of colors.

Conventional 4cp can reproduce approximately 100,000 distinct shades,

Human eye can see 1mm-10mm.

Difficult colors capture in 4cp are... Covered in my Press Check Tips @ TK's Korner (tkskorner.com) NOTE make sure check link to most current issue )

An Additional NOTE: the picture above shows another very important thing to keep in mind; the specific paper / substrate you chose to print on can greatly affect all colors you print with. Even CMYK, but most definitely PMS. The same PMS Red was used on all of the different papers within this promo piece to show just that.

So, the next time you're on press with family member pieces, make sure all is on the same brand of stock, There will be differences between cover and text weights as well. Even is the same brand.

What can it do for you??

Be safe

Be well

If You Dream It, Shapco Can Print It.

Papa Kubs, aka Tom Kubinski

Printing Consultant Who Helps You Make Good Impressions

Don’t forget to check out the latest issue of TK’s Korner for industry tidbits, cost saving ideas, coating techniques, so much more..@ https://tkskorner.com

#advertising #advertisingagencies #books #bookpublishing #selfpublishing?#bookprinting #branding #Cargill #Event #EventPlanning #print #printing #digitalprinting #largeformatprinting #offsetprinting #packaging #packagingdesign

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