Understanding Color Philosophy in Sales: Tailoring Your Approach to Different Personality Types

Meet Jinnat Rahman, the owner and founder of Out of the Box Consulting, a skilled sales professional from Bangladesh. In her consulting business, she coaches business owners on closing sales successfully.

Jinnat recently had a chat with Masud Sarker to talk about her consulting business and share some valuable tips for new business owners and entrepreneurs. She discussed common mistakes that they make and offered insights on selling to different personality types.

When business owners are starting out, they often find themselves juggling multiple roles. This is common in Bangladesh, where many entrepreneurs can't afford to hire a full team yet and have to handle various tasks, even if they're unfamiliar with them.

For businesses in Bangladesh, making sales and gaining clients are crucial for success. However, not all business owners have a natural talent for sales. Hiring a dedicated salesperson may not be feasible for everyone, posing a challenge.

Despite her sales expertise, Jinnat's academic background lies in Psychology. She has always been fascinated by the subject and studied different personality types. Her ability to understand and communicate effectively with people played a significant role in her sales success.

Jinnat shared a simple and quick method to identify people's personalities. She uses the concept of four "color" personality types. By recognizing these types, she can tailor her sales approach to connect with each individual more effectively.

Color philosophy theory suggests that people can be categorized into four distinct personality types based on their preferences and decision-making styles. These categories, represented by colors, provide valuable insights for sales professionals to understand their clients better and tailor their approach accordingly. Each color type has specific characteristics, preferences, and buying behaviors, which can significantly influence the success of a sales pitch.

Red Personality Type:

The Red personality type primarily includes high-ranking executives like CEOs and MDs. These individuals are known for their direct and assertive approach to decision-making. When dealing with Reds, salespeople should be concise, to-the-point, and avoid wasting their time. Reds appreciate efficiency, and it is crucial to present your value proposition clearly and succinctly. They are not interested in unnecessary details and prefer a straightforward pitch. If they don't find your offering appealing, they will quickly close the door on further discussions.

Yellow Personality Type:

The Yellow personality type is associated with extroverted individuals who value emotional connections and enthusiasm. Logic and technical details may not resonate with them as much as a vibrant and positive vision of how their world can improve with your product or service. Show them the emotional benefits, address their pain points, and highlight how your solution can make a positive impact on their lives. Captivating their emotions and building rapport are key strategies for winning over Yellow personalities.

Blue Personality Type:

The Blue personality type consists of logical and analytical thinkers, such as IT professionals, engineers, and finance directors. They appreciate detailed information and thoroughly evaluate options before making decisions. When approaching Blues, sales professionals should be well-prepared with in-depth knowledge about their product or service. Emphasize how your offering addresses specific pain points and enhances their current processes. Logical arguments and data-driven evidence play a crucial role in convincing Blues to consider your solution.

Green Personality Type:

The Green personality type includes department managers and individuals who prioritize building relationships and trust in their business interactions. For Green personalities, emotional connections are more influential than purely logical arguments. Take the time to understand their pain points, demonstrate empathy, and illustrate how your product or service can solve their issues effectively. Show them real-world examples of successful outcomes and the positive impact your solution can bring, fostering an emotional connection and gaining their trust.

Conclusion:

Understanding the color philosophy theory and identifying the personality types of your prospective clients can significantly enhance your sales approach and effectiveness. Tailoring your pitch to match the preferences and decision-making styles of each color type can improve communication, build rapport, and ultimately lead to higher success rates in closing deals. By adapting your strategies based on the color philosophy, sales professionals can create stronger connections with their clients and achieve better results in the dynamic world of sales.