Understanding the Chinese mobile game market, and what Modoka can do for you!

With over 1.4 billion people and counting, the Chinese app market has become a hub for mobile game publishers worldwide. In fact, it's the largest mobile game market in the world, with revenue expected to reach $44.8 billion by 2024. Therefore, if you're a game developer looking to expand your reach and revenue, it's essential to consider publishing your mobile games on the Chinese app market.

However, publishing mobile games in China is not as straightforward as it seems. There are a few factors that you need to consider, and some challenges you'll need to overcome to succeed in this market.

Here are some tips on how to publish mobile games on the Chinese app market successfully:

1. Understand the market

Before entering any market, it's crucial to research and understand it. China's mobile game market has its unique characteristics, preferences, and regulations. Understanding the market will help you create games that appeal to Chinese players and ensure that your games comply with local laws and regulations.

2. Get the right partners

The Chinese mobile game market is highly competitive, and it can be challenging for foreign developers to navigate. Therefore, getting the right partners is critical. You'll need to partner with a local publisher, game developer, or distributor who understands the market, the culture, and the language. Modoka can help start-up game companies with connecting developers with publishers and functioning as a contributing middleman.

3. Customize your game to suit the Chinese audience

Chinese players have different preferences from those in other markets. Therefore, you need to customize your game to suit their tastes. Some popular game genres in China include role-playing games (RPGs), strategy games, and massively multiplayer online games (MMOs). It's also important to ensure that your game's design and user interface reflect Chinese culture.

4. Get your game approved by the Chinese government

Before launching your game in China, you need to get it approved by the Chinese government. The National Press and Publication Administration (NPPA) regulates the game industry in China, and they have strict rules and regulations that all games must adhere to. It's important to work with a local partner who understands the approval process and can help you navigate it. Our partners are specialized in this department, so a good working relationship will take these worries away.

5. Monetize your game

China's mobile game market is highly profitable, and there are various ways to monetize your game. The most popular monetization models in China include in-app purchases, advertising, and subscription-based models.

In conclusion, publishing mobile games on the Chinese app market can be a lucrative venture for game developers worldwide. However, to succeed in this market, you need to understand the market, get the right partners, customize your game to suit the Chinese audience, get your game approved by the Chinese government, and monetize your game effectively. With the right strategy and execution, you can take advantage of the vast potential of the Chinese mobile game market.

Do you want to know more about the possibilties, and what Modoka can do for you? Head over to Modoka.nl or Modoka Publishing, and get in touch!