Understanding business branding
We live in a world which is driven by accessible information through the internet and social media. A company which does not plan their business brand will miss the mark. Here are some questions to ask yourself to get the core of your business branding right.
· What’s your mission? Why do you exist? What are your long term strategic goals?
· What differentiates you? What do you do better than anyone else?
· What’s your reputation? What do you stand for?
· Are the products or services in line with the values and essence of your business?
· Have you developed creative platforms and channels for your brand?
· Is there consistency in branding and design?
For more on this check out my video, in association with Unfiltered.