Understanding the Audience: Your Key to Meaningful Connections

This article has been a great read for me. Understanding your audience is key. Also identifying their needs over their “wants” is paramount. As I was reading, I was cross checking with what I do, so I have a target audience; leaders in the Automotive industry from Fixed Ops Directors upwards. It’s where I get the best results with my clients. Some of them want to be “elite Leaders”, but actually their needs are more about being effective and efficient Leaders of people and living a counter balanced life, and this is actually a process with a beginning and an end. Understanding that people often fixate on the “end result” and become emotionally attached it, then get overwhelmed when they do not get the results that would make them happy. So helping them to understand that doing the right thing at the right time leads to that successful end result has been key. The principal also applies to me.

I love love your article. Every word you say touches on my understanding of building genuine relationships as a marketer. The key is understanding your target audience's values, which are deep-rooted in their beliefs. No matter how hard we try, we can rarely change those for anyone. Understanding where people are coming from allows us to be clear about whether our solution aligns with them. Often, that alignment comes later, and sometimes, it never materialises. There is no point in convincing someone about doing anything because they must first want to change their beliefs and perspective. Great post Lawrence Haywood

There are some things we won't understand until we get to know the person, their mission, and how they go about making their dreams and visions come true. There are big gaps in my ?? series and movie knowledge. I had to use that time for other things that I am now reaping the benefits from. When people are bonding and sharing a TV or movie memory I listen, ask for spoilers and just like that, I learn about some of the things I missed. I have no regrets! I have to focus on other things and use my precious 24 hours for the future. I tell those around me I can't talk as much on the phone, I don't have time to post on LinkedIn, and go to work focused on the goal. There is a time and place for everything. In the last year, I have watched more TV than I have in my life! Most of what I watched was enlew of a book, like Masterclass.All the rest was K-Dramas and C-Dramas! I call it brain candy. It allows me to rest my mind and take a break from everything. I get to sit back, relax, and see where the story takes me. I am still engaged, entertained, and reading! I am relying on translators and the closed caption professionals to get it all right! Lawrence what is your brain candy?

If there is anything you don’t understand herein, this you must understand “If you don’t believe in yourself,…why should should anyone else?!?!?” Note ?? that belief in yourself requires your understanding of yourself…inevitably allowing yourself to understand a greater audience in your likeness. it doesn’t take much to stretch your imagination ?? and visualize this. After all, visualization is the bedrock of all implicit and explicit innovations and stories

YES! Listen to understand, not just to reply, Lawrence. I cut my teeth on this mantra in the retail arena, but it's universally applicable. People will often tell us what they need without being prompted, but only if we're willing to listen.