Understanding AI’s role in digital business transformation

Understanding AI’s role in digital business transformation

Dear Readers,

For CIOs across APAC, 2025 is a critical year. As the focus shifts to ensuring that digital transformation strategies are not only efficient but resilient, organisations are building capabilities of withstanding challenges and adapting to rapidly changing business environments. In the last fortnight, our stories explored how AI is transforming the way businesses are forwarding their digital and CX strategies.

Julius Caesar Principe, a seasoned technology and digital transformation leader, spoke candidly with us and mentioned that the most successful CIOs will be those who can drive a transformation that is both robust and flexible.?

The key is, as Principe notes, “First, strategic vision and innovation are crucial. It’s no longer enough to keep the lights on. A CIO must anticipate future technology trends and align them with the company’s business goals. This involves driving innovation while balancing the need for operational efficiency.”?

Businesses that embed resilience in their digital initiatives are better positioned to navigate disruptions, whether they stem from economic shifts, technological advancements, or global crises.?

For APAC businesses, this means adopting cloud-based systems, modernising IT infrastructure, and fostering a culture of innovation where both technology and talent can adapt swiftly. In the face of an ever-evolving market, this kind of transformation will ensure businesses remain competitive, responsive, and future-proof.

While resilient digital transformation forms the backbone of many strategies across APAC businesses, customer experience (CX) is becoming an equally critical front for innovation. A perfect example of this is Anteraja, an Indonesian logistics firm that has embraced AI to enhance its operations and customer service.?

Through AI-driven solutions, Anteraja has been able to optimise everything from real-time package tracking to personalised customer interactions. By integrating Kapture CX’s machine learning algorithms and predictive analytics, Anteraja’s customer service has increased their resolution rates with greater efficiency. This didn’t just boost the logistics firm’s operational efficiency but also ensured a seamless and personalised experience for users.

As companies across the region look to enhance their digital services, Anteraja’s AI adoption serves as a powerful reminder that investing in cutting-edge technology is crucial for improving CX, increasing customer loyalty, and staying ahead in a competitive market.

We hope this thirty-third edition of CIO Watch helps you stay at the forefront of all the developments in the field of enterprise tech.?

Happy reading!

Yasmin Taj


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ETCIO Southeast Asia is a comprehensive media brand present to offer news, views, reviews, information, data, tools and services to IT decision makers across all industries. Our endeavour is to keep them abreast or up to date with newer or latest information, enabling them to take smarter, faster and informed decisions pertaining to IT in their respective roles.


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