Understanding the advantages of ERP and CRM integration

Digital transformation is gaining momentum across industries.

The digital transformation market will hit 723.77 billion by 2022. (Grand View Research)

Amid the digital transformation-driven conversion, companies are striving to gain efficiency across their critical business operations and processes. Moreover,

? They seek an effective way to enhance the business process visibility.

? They want to make the fundamental backbone of their companies robust.

? And, they want to implement advanced processes to streamline their workflows.

At first glance, it seems pretty difficult to attain such a goal. It appears critical to bring more visibility across business processes and control the workflows.

But, Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) shine here.

ERP and CRM solutions enable businesses to attain their business process visibility and gain workflow control.

IT professionals and business decision-makers are now considering ERP and CRM integration as a top priority to grow their business.

As a result,

? The global ERP market will rise to USD 93.34 billion by 2028. (Fortune Business Insights)

? On the other hand, the CRM market worldwide will hit $145.79 billion by 2029. (Fortune Business Insights)

What Is ERP And CRM Integration?

To begin with, CRM (Customer relationship management) solutions helps companies in managing and improving their customer relationship. At the same time, ERP (Enterprise resource planning) solutions enable companies to manage their day-to-day business operations like accounting, supply chain management, risk and safety management, etc.

ERP and CRM integration is a method that links and synchronizes the CRM system to the ERP system.

The seamless integration of CRM and ERP ensures relentless and automated information sharing between the two systems. The information like purchase history, billing data, Etc., come out of a single source of truth.

Because of the integration, CRM manages customer relationships in the front end, while ERP handles day-to-day business operations at the back end.

The Advantages ERP and CRM Integration Bring To Companies

By and large, ERP and CRM positively impact businesses individually. And when these two systems get integrated, the benefits get heightened.

The ERM and CRM integrated architecture offers the following benefits to companies:

Gain Complete Client Information

? Unless a company can dig out adequate customer information, it cannot attain the business operational visibility as expected.

? The integration of ERP into CRM offers a deep insight into the customer data.

? Whether it is about sales, marketing, or customer support, the company can access the accumulated information to make better decisions.

? Moreover, the cluster and unified information will enable companies to decide how to manage and fine-tune their customer relationship and boost business growth.

Improved Business Efficiency

? The ERP and CRM integration releases companies from the burden of manual and redundant tasks.

? The automated system boosts and refines business processes. Consequently, companies can streamline the workflow and enhance business productivity overall.

Get Rid Of Data Duplication

? When CRM and ERP systems work separately, companies often experience data duplication.

? However, the integrated ERP and CRM version eliminates all the chances of data duplication or overlapping.

? The valuable data insight enables companies to make data-driven decisions.

Boosts Employee Collaboration

? Unless employees work together, workflow streamlining will remain unattainable.

? Instead of working in different teams, ERP-CRM integration allows employees to work as a team.

? As a result, employees can access the same data simultaneously.

To conclude…

... the business requirements and challenges vary from one company to another. As a result, ERP-CRM integration is also of different types

Undoubtedly, ERP-CRM integration enables companies to simplify yet consolidate their in-house business processes. From managing order history, shipping, order scheduling, and planning strategy to maintaining data-driven workflow, all becomes effortless.

Hence, ERP-CRM integration is inevitable to seamlessly manage the critical sides of business operations.