Understanding the AA Hotel Star Rating System

Understanding the AA Hotel Star Rating System

Choosing a hotel often revolves around one key factor: the rating. In the UK, the Hotel Star Rating System is pivotal in assessing and grading the quality of hotels. The nationally recognised schemes are the AA (Automobile Association) and Visit England, with additional contributions from Visit Scotland and Visit Wales.


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A Glimpse into the History of Hotel Star Rating

The AA has been acknowledging accommodations since 1908, with the star rating scheme making its debut in 1902. This system, designed to recognise and reward establishments based on the quality and range of their services and facilities, underwent a significant revamp in 2006. In collaboration with the main tourist boards, the AA developed Common Quality Standards for inspecting and rating accommodation, which are now applied throughout the British Isles.


Decoding the Categories of Hotel Star Ratings

AA's star ratings are categorised based on different types of hotels in Britain. These include:

  • Hotel: A formal accommodation offering full hotel service.
  • Country House Hotel: A hotel with ample grounds or gardens in a rural or semi-rural situation emphasising peace and quiet.
  • Small Hotel: Smaller establishments with a maximum of 20 bedrooms, personally run by the proprietor.
  • Town House Hotel: High-quality, distinctive properties with a maximum of 50 bedrooms in a town or city centre. These establishments may not offer dinner, but room service is available.
  • Metro Hotel: Town or city properties offering full hotel services, except dinner, but located close to a range of dining options.

The AA hotel star ratings are based on a set of criteria assessing service quality, cleanliness, hospitality, maintenance, and the quality of physical facilities and service delivery.


Beyond Black Stars: The Special Awards

In addition to standard 'Black Stars', hotels that significantly exceed expectations within their star classification are recognised with 'Silver Stars' and 'Red Stars'.


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Red Stars, also known as 'Inspector Choice Red Stars', are awarded to hotels standing out as the very best in the British Isles, regardless of style. These hotels offer excellent quality levels, outstanding hospitality, and service. Red Stars are awarded annually in September.


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One such recipient is The Grove in Hertfordshire, a 5 Red star Hotel. Set amid 300 acres of rolling countryside, much of which is a golf course, The Grove beautifully blends historic features with cutting-edge, modern design. The spacious bedrooms come equipped with the latest in temperature control, lighting technology and LED TVs, with many also featuring balconies. The suites in the original mansion are particularly stunning. With championship golf, a world-class spa, extensive crèche facilities and family activities, as well as a variety of dining options, The Grove is a model of luxury and excellence.


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Silver Stars, or 'Highly Recommended Silver Stars', are awarded to hotels that provide superior quality levels, and high standards of hotel keeping, particularly in hospitality, service, and cleanliness, and hold an AA Rosette award for the quality of their food.


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A fine example is the Langley Castle Hotel in Northumberland, a 4-Silver star Hotel. This magnificent 14th-century fortified castle comes complete with its chapel and is set on 10 acres of parkland. Inside, you'll find an award-winning restaurant, a comfortable drawing room and a cosy bar. The bedrooms are furnished with period pieces and most feature window seats, offering a unique blend of historic charm and modern comfort. Restored buildings on the grounds have been converted into very stylish castle-view bedrooms.


Unveiling the Criteria for 4-Star and 5-Star Hotels


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4 Star hotels are required to meet certain criteria, including higher service quality levels in all departments, a serious approach to the food and beverage offering, 24-hour room service, and Wi-Fi or internet connection in bedrooms, among others.


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The Beech Hill Hotel & Spa in Windermere is a perfect example of a 4-star hotel. This hotel offers impressive panoramic views across the lake to the Cumbrian fells beyond most bedrooms, which are well-appointed and some feature balconies or terraces. The open areas for enjoying coffee and other drinks are very popular in the summer, and there are also cosy lounges with log fires, a restaurant and landscaped gardens. The hotel also features a modern spa overlooking the lake.


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On the other hand, 5 Star hotels must meet even more stringent criteria. These include exceptional levels of proactive service and customer care, a hotel open seven days a week all year, valet parking, escort to bedrooms, proactive table service in bars and lounges and at breakfast, 'concierge' service, 24-hour reception, 24-hour room service, full afternoon tea, and more.


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The Headland Hotel and Spa in Cornwall is a shining example of a luxury 5-star hotel that meets these criteria. Stylish, elegant, and beautifully unique, The Headland Hotel and Spa overlooks Fistral Beach, offering breathtaking views of the Atlantic Ocean. Bedrooms and suites are individually designed and luxurious, with many offering the bonus of ocean views. The hotel offers a variety of dining options, including the fabulous newly refurbished restaurant, RenMor, complete with an open kitchen, cocktail bar and superb cuisine. Guests can indulge in pampering treatments at the award-winning Headland Spa or enjoy the stunning Aqua Club with its five pools, sun terrace with impressive ocean views, and a dedicated restaurant.


Understanding the different awards and grading systems allows hotels to strive for excellence and customers to make informed decisions. It's all about providing and choosing the best hospitality service in the UK!

Craig Healey MIH

Founder, Managing Partner at The Hotel Consultants | Safeguarding Your Hotel’s Future | Interim GM & Recruitment Solutions | Strategic Reviews | Asset Management | Business Turnaround | Acquisition & Development

9 个月

Delighted to see that www.langleycastle.com is mentioned…especially as I’ve just taken in the role as interim GM

回复
Jodie Eccles CertRP

Passionate about all things hospitality 07887 410797

1 年

Great info !

Josh McCrerie

Senior Recruitment Consultant at Ginger Hospitality

1 年

A good way to understand what you're booking!

Phie Marston

Design & Creative Executive at Ginger Hospitality

1 年

Going to be an expert when booking my next holiday now!

Craig Jackson MIH MIALD

|Head of Bespoke @ Mint People 07881 591 715 | Acorn & Catey Award Winner ?? | Front of House Manager of the Year ? | MIALD Alumni|

1 年

Great to see the inner workings of the AA Hotel and Hospitality Services Star Ratings. Its been my pleasure to visit a number of 5 AA Red Star Properties including the fabulous Gilpin Hotel & Lake House and Bovey Castle

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