Improve Customer Experience with Digital Transformation

As a business, one of the most significant challenges is to retain customers. However, companies are faced with frustrated customers daily. It could be due to stock unavailability, incorrect delivery addresses, or issues with the order.

Statistics show that most of the time, only?1 out of 26 customers will share their frustration with the business. The majority will leave without informing the company. According to PWC,?1 out of 3 loyal customers will leave?a provider after just one bad experience. Therefore, it’s essential to understand and work with your customers to retain their trust for a long time.

In this article, we have identified 3 main ways to better understand your customers and improve customer experience using digital transformation.

3 Ways to Improve Customer Experience with Digital Transformation:

1. Surprise Your Customers With Data
2. Understand Your Customer’s Behaviour
3. Provide Seamless Customer Service

Surprise Your Customers With Data

Improving customer experience with?digital transformation?can involve surprising customers with new and exciting data. In 2023, customer experience has become predictable. Consumers expect discounts during the holiday season and receive weekly newsletters from companies. However,?surprising customers with something new can boost their experience by up to 58%. This is where digital transformation comes in.

One way to surprise customers is by?implementing an AI system?that suggests products or services based on past purchases or interests. For example, Netflix’s AI system suggests shows to users based on their watch history and ratings. You can implement a similar system in your business and provide a personalised experience to customers based on their past buying patterns.

Another way to surprise customers is by?providing real-time updates?on their orders. Customers expect to receive their orders on time, and any delay can lead to frustration. To avoid this negative experience, improve your delivery processes by implementing a?Delivery Update feature.

This feature integrates with your existing software and connects your drivers with the customer service team. Your team can receive the latest information on the product and update customers accordingly.

One of our customers is using this feature and has noticed improved customer satisfaction with their services. Moreover, it improves the customer experience, making it seamless for both the consumer and the team.

Understand Your Customer’s Behaviour

Another way to improve your customer experience with digital transformation is by?using predictive analytics. This digital technology allows you to identify various changes in your customers’ behaviour. You can track their buying patterns, product trends, and even predict if your customer is considering leaving your company.

Here’s how it works... <continue reading on our website... it's free ??...>