Understand Influencer Marketing and How to Make an Influencer Marketing Strategy?
It is 2023, and the terms ‘Influencer’ and ‘Marketing’ are not uncommon. We consume this form of advertisement every hour of the day like the air we breathe. And a lot of times, we do not even realize it. We are like children who reap the seeds our parents sow in us, and advertisements plant in us the seeds of curiosity.
Yet the strategy brands used of screaming right in our faces through traditional advertisements has turned us resentful towards them so much that we can sit no more through a five-second ad on Youtube. Still, the marketing business has found a more effective and subtle way to promote their brands — Influencer Marketing.
So, what is Influencer Marketing?
Just as you would go to your academic friend for a math doubt or to your beer buddy to help you explore the beer that is meant for you, brands look towards celebrities and influencers that come within their goals to help with their brand promotion and marketing. People find it easier to believe celebrities and influencers because they are good at the things they do and have done enough to gain a reliable following
Though celebrities used to be the only center of attraction, things have changed over the years with the rise of social media influencers — nano, micro, and macro-influencers. Essentially, influencers are people on social media and other spotlights that have a strong following and are remarkably trustable in what they do and suggest. Brands seek different spectrums of influencers who would suit their niche to partner with to reach their target audience, and we call this Influencer Marketing.
If you are searching for influencers to promote your brand, consider joining The Flytant. Flytant offers a seamless solution for brands, providing a platform where you can effortlessly find, connect, interact, and collaborate with influencers. With our comprehensive services, you can streamline your influencer marketing efforts in one place. Join The Flytant today and experience the convenience of effectively engaging with influencers to promote your brand.
How to Make an Influencer Marketing Strategy?
Research is the key to every door there is to unlock when it comes to marketing. And the first step in any strategy is to research the market you are looking to dive into and the type of influencer you need for your brand advertisement.
If you are a brand that is still young in the market and looking for a breakthrough, it would be wise to partner with nano or micro-influencers who have a smaller yet solid following of around 5000 and 10000, respectively. Keep in mind your budget will vary accordingly.
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You must partner with influencers who have already shown interest in your niche through any of their past content. For example, if your brand focuses on gym/health products, it would be shrewd to partner with influencers whose content shows them actively workout in the gym and promoting physical health.
2. Managing Influencer Partnerships
Once you establish a connection with an Influencer, you must follow up and maintain the collaboration. Influencers can have more than two partnerships simultaneously on their plate, and they can go off schedule due to these reasons. Thus, it is necessary to find Influencers and plan the budget and spend time maintaining and nurturing the partnership like in any personal relationship.
3. Goal and Purpose
The two main objectives of Influencer marketing are to increase brand awareness and sales. But it is crucial to be more than just business-minded and be more aware of your brand’s demographics if you wish to target the right audience. And Influencers are a great path to direct your brand to your target audience. Since they use their personal content, style, and creativity to promote your brand, it appeals better to the audience, unlike traditional advertisements.
Hence your goal and purpose must stay true to the core of your brand’s message and needs
Conclusion
As published by Influencer Marketing Hub, the Influencer Marketing Industry is expected to reach $21.1B in 2023. And the industry will continue to grow forevermore with the rising number of young brands and start-ups, and as long as platforms like Instagram and Youtube dominate people’s minds.