Under the Umbrella

The MUSIC Industry

The Music Industry needs to find another way to make a living.

Artists haven’t been selling albums, singles for decades. Touring and concerts has become their income source. Now with Covid this is going to be an issue. 

As a retailer we have been experiencing a similar problem …we are closed and we can’t let customers into our store. We came up with a solution by doing a walk through the store with a video camera and then linking the products in the video to the URL in our online store through a product pop up tile on the video. The result is the early version of what we believe could become the future virtual shopping experience. But since this article is about the Music industry let me get back to my point. As we were developing this virtual retail shopping experience I realized that this would work amazingly well within Music Videos.  

So here is how it works …Artists produce a music video and often within that video are products that the audiences would like to be able to purchase. With todays online sales and fulfillment services there is the ability for the audiences to find the products online by searching. Often this searching can be time consuming and you are not sure you have found the same product. 

With the rBux Interactive Video System …as you watch the music video the products you see in the video will show in a product pop up tile that offers a single click purchase option so that you can avoid wasting time looking online for the right product. The rBux system also provides you with the ability to share the item with others and participate in any commissions being offered on the sale of the product. The big benefit for the music artists is making their music video more engaging by enabling audiences to watch for products within the video and then share with others or buy for themselves. This would offer artists a new much needed revenue opportunity. 

It offers the audiences the standard music video experience with the added product discover experience that is traditionally been delivered within retail stores. 

This could make Music Video's the new shopping experience.

The Muskoka Store's first generation online video shopping experience.

https://rbux.com/timelink/tms1

https://rbux.com/timelink/tms2

https://rbux.com/timelink/HBC 

Do you Know any Artists or music bands that might like to try this?