Under 25 Media | Turning Point

Under 25 Media | Turning Point

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Impacting a generation can be done in many powerful ways and one of the verticals that Under 25 has chosen to make this dream into reality is media.

We went all guns blazing with our launch of the Under 25 Media Network in 2018 and never looked back, staying consistent and trusting the process to bring us the merits in due time.

One of the flag off starters was a campaign called the ‘Insta month’ where we had one expert from across different fields and walks of life who took our digital community through their days on Instagram Stories. Every day there would be a new person who would be a part of the takeover campaign and add value to our community.

The game-changer was when the culture team decided to tap into defining identities in the form of names on Under 25 Dictionary, the Instagram page where we would define the trendiest Lingo, words, and phrases that are most relevant to the current generation.?

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This campaign went viral and ever since then, there has been no looking back. We continue to impact over a Million students on a daily basis through our content.

We have had multiple campaigns and versions of content go through Under 25 Dictionary. Bringing together yet another crazy version of Under 25 to the world on this space from 25th June onwards.

Kanishka Reddy

Head of Product at Under 25 & Collective Artists Network

2 年

IPL Season was the best!

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Harshit Chajjed

Disciplined like a soldier with the soul of a pirate

2 年

The number of times my friend sent me "tag your friend" posts ???????

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