Uncovering the tracking issue

Imagine pouring your hard-earned money into a marketing campaign, only to have no idea if it's working. This is the reality for many businesses today, as revealed by our recent survey. Companies are investing substantial amounts in advertisements without proper tracking mechanisms in place. The result? Inefficiency and wasted resources.

Let's dive into the findings and understand why tracking your ad performance is crucial.

The Survey Snapshot

We surveyed a diverse group of businesses, both B2B and B2C, to understand their current advertising setups to help us understand the businesses interested in Glitch and if there were any key attributes they all shared.

Their objectives were clear: generate leads, calls, sign-ups, awareness, and sales. Success metrics varied from confirmed meetings to purchases and traffic rates. However, the glaring issue wasn't in their goals but in how they measured success. 63.3% of businesses did not have performance tracking pixels set up or were unaware if they had any tracking in place.

Meaning businesses are spending significant amounts on Google Ads and other paid media each month. Yet, many couldn't specify their overall ad spend or breakdown by channel. This lack of clarity is just the tip of the iceberg.

Without Tracking

• Money is Wasted: Without knowing which ads work, businesses are essentially throwing money away.
• Opportunities are Missed: Without performance data, optimizing and improving ad strategies becomes guesswork.
• ROI is Unclear: Calculating return on investment is nearly impossible, making it hard to justify or adjust ad budgets.

Real-World Targets

Our respondents target a wide range of audiences. Campaign durations vary from a few weeks to several months. However, the lack of tracking means these businesses can't accurately gauge their reach or effectiveness.

The Fix: Implement, Review, Educate

So, how can businesses turn this around? Here are some actionable steps:

1. Implement Tracking Pixels:
2. Use Comprehensive Tools:
3. Regular Reviews:
4. Educate Your Team:

How Glitch Can Solve Your Advertising Tracking Woes

Glitch is committed to transforming the way businesses approach digital advertising. By implementing robust tracking mechanisms, providing in-depth analytics, and offering expert support, we're focused on turning your ad spend into a powerful tool for growth.

Don't let your advertising budget go to waste. Contact Glitch today to learn how we can help you track, optimise, and succeed in your advertising efforts.