Uncovering the Link Between Purpose and Retention, Compostable Clothing and More!

Uncovering the Link Between Purpose and Retention, Compostable Clothing and More!

Dear friends,??

Nicky Sparshott GAICD , CEO of 联合利华 Australia & New Zealand, is a passionate champion of Purpose in business. As the recent recipient of The CEO Magazine’s 2022 CEO of the Year, she is on a mission to show that doing good can be good for business.?

I caught up with her to find out more about her philosophy of doubling down on profit and purpose, creating the right empowered culture internally and the role of love in business. Read the full interview below.?

And as always, here’s your weekly round up of the most inspiring and innovative stories in social impact.

Be kind, be good and look after each other,

Afdhel and Bobby

TOP STORIES THIS WEEK

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How Nicky Sparshott And Unilever ANZ Are ‘Doubling Down’ On Purpose: Read the full interview with Unilever ANZ’s CEO and the recent recipient of The CEO Magazine’s 2022 CEO of the Year, who is on a mission to show that doing good can be good for business.

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Uncovering the Link Between Purpose and Retention: In the newly released Talent Retention Study by Benevity, the research shows that engaging your people in purpose is linked to employee retention. Companies see a 52% lower turnover among newer employees when they participate in purpose programs.

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New Electric Car that Actually Cleans the Air: Thomas Heatherwick, the designer behind London’s new Routemaster buses has designed an electric vehicle featuring Star Trek-style doors, passengers sitting around a table and air-cleaning technology. The Airo, created for MG’s Chinese owner IM Motors, has autonomous and driver-controlled modes and offers extra space for dining, working, gaming or even sleeping.

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Compostable Clothing: Fast Fashion is an environmental catastrophe. Is composting your clothes a solution? Stripe & Stare, an intimate apparel brand, is among a growing number of clothing brands producing biodegradable clothing that they say can be disposed of in a compost bin.

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Empowering Game Creators and Social Innovators: Games for Change works to support and promote video games that encourage players to be the best versions of themselves. This Google-backed nonprofit proves games can teach and be fun.?

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The Florida Neighborhood Hurricanes Can’t Gentrify: After disasters, the wealthy often buy up working-class housing. On Big Pine Key, one community has found a way to ride out the storm of speculation. Built atop 12-foot tall white podiums with water-resistant finishes and low-energy utilities, the cottages were constructed with structural insulated panels (SIPs), a strong, airtight substance made from renewable materials that can withstand 200-mile winds.

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Gifts for Good: For the first time ever, Impact Hubs across the US and Canada are coming together for a virtual Gifts for Good Market. Building on success from past in-person and virtual markets across the Impact Hub network, they will work together to help you shop sustainable and ethical products this holiday season.?


“Creativity can solve almost any problem — the creative act, the defeat of habit by originality, overcomes everything.
― George Lois
Mike Keech

Driving Impact Through Strategic Sponsorships & Partnerships | Connecting people, brands, and ideas in a way that fosters innovation and long-term success. DHL Alumni

2 年

Great share Afdhel - #kudos to Nicky Sparshott and the Unilever AU/NZ brand - it is truly refreshing. Purpose with impact as a win/win/win. There has been a 'shift' to purpose lead by many agencies with have positioned themselves as purpose experts to leverage additional budget lines or mitigate loss of income without any real understanding or experience in purpose. Often, unfortunately, a rebrand of traditional CSR programs. Keep up the incredible work in championing #purpose

Stephen Adler

Results-Oriented Author | Cause Marketing Expert

2 年

Nicki unilevwr is a global leader in purpose and caring about others Charity brands is so impressed that I lead the big brands in giving and caring We are sonorous to be associated with you and greatness if unilevwr

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