Uncovering the Dynamics between Sustainability, EQ & Corporate Governance
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Uncovering the Dynamics between Sustainability, EQ & Corporate Governance

Ethical and sustainable conduct is fundamental for good corporate governance, and emotional intelligence can deploy these avenues. In line with the Korn Ferry Institute study, “High emotional intelligence defines the most successful leaders and is at the heart of the best-run companies.” Businesses that act ethically are more likely to be open with their stakeholders, accept responsibility for their actions, and be relied upon by them.

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Ramifications of Corporate Governance & Ethics

Corporate governance guidelines and compliance processes ensure that companies conduct business with integrity but do not constitute ends in and of themselves. They are instruments that if effectively used and incorporated, aid in fostering corporate accountability and bolster consumer and investor confidence, which is essential for the efficient operation of a market economy. Corporate misconduct and its repercussions on society undermine the foundation of this model, which is sufficient justification for efforts to prevent it.

Everyone in an organisation, from upper-level managers to entry-level staff, may benefit from a clearly defined ethics program that guides their daily actions. When everyone works together to make moral choices, the business gains a sterling image. Undoubtedly, raising awareness around business ethics?is crucial for the ability of the boardroom to trust in others and their reputation as board members – the perception that they are trustworthy and genuine.

Board directors must effectively interact with other professionals, corporate executives and stakeholders. They are all unique individuals with unique backgrounds and points of view. Understanding what others are trying to say and communicating with them effectively under intense pressure and among various egos is crucial to achieving success in the boardroom. To encourage moral judgement and accountable behaviour among employees, they need to be forthright about their governance and ethical procedures and receptive to input from relevant parties.

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Embedding Emotional Intelligence in Corporate Governance

“Emotional intelligence as the departure of the path to corporate governance”, as stated by researchers from Swinburne. Residing at the micro-level between cognition and behaviour, emotional intelligence may stimulate both the boardroom's internal processes and the company's external actions.

The new emphasis in the corporate landscape is placed not on transactions but on relationships; it is also directed towards the realities of people's lives rather than mere numbers.?How truth, compassion, empathy and connection may effectively feature in navigating this hazardous climate should be a topic of critical reflection for both the board and the organisation. Unfortunately, according to Korn Ferry, out of 155,000 leaders, just 22% are considered emotionally intelligent.

Like any other?environment, the boardroom is full of potential minefields for conflict. Conversely, the boardroom's unique difficulty and opportunity is the presence of a wide range of opinions and perspectives. To be more effective in dealing with the inevitable conflict that arises from numerous agendas, it helps to recognise and control your own and other people's emotions in that situation.

Knowledge of the origins of one's own and other people's emotions, the ability to recognise when a choice relies too much on feeling, and the control over one’s emotional reaction are all skills that contribute to better-informed debate and decision-making. This results from an understanding of oneself concerning one's environment. Another important facet of emotional intelligence is the capacity for empathy; this allows board members to view things from other perspectives and learn how to win over the support of those around them.

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Converging Corporate Governance, Sustainability & EQ

Economic growth, social advancement and environmental preservation are the pillars of good corporate governance. Sustainability, a term used to describe business programs, products and practices designed around environmental and social issues, is frequently considered a public relations tool or a prohibitive luxury. Nevertheless, this perspective is cynical and even more unrealistic. The evidence that sustainability efforts may lead to increased revenue and new commercial opportunities is mounting.

NTT's recent study shows that 44% of businesses saw increased profits due to sustainable practices. Moreover, 68% of responding businesses say that their boards rank sustainability at or near the top of their list of priorities.


In the long run, good governance promotes sustainability, generates sustainable values and assists businesses in realising these values. In addition, businesses profit from lower risk, increased equity and the influx of new investors and shareholders. ?Regardless of the sector, pursuing sustainable goals, achieving a zero-carbon footprint and accomplishing objectives such as those set out by the United Nations in the area of sustainability would need a shift in how businesses are managed and organisations are directed.


When it comes to matters of sustainability, essential change will occur more constructively when emotional intelligence is utilised to influence, inspire, motivate and develop connections. Hence, those directors working towards those objectives need to be drivers for good change. They need to lead in a manner that motivates others to think and conduct responsibly for sustainability.

Because the transition to sustainability is a comprehensive process, those in leadership positions must be skilled at managing their many stakeholders. They will deal with teams with diverse goals and have to establish a feeling of significance and urgency for the sustainability purpose across the organisation. Moreover, they must have forward-thinking strategies and ideas for preserving the world within which they operate, as well as social responsibilities towards the people of that globe. In short, all of these are different facets of emotional intelligence.


Investor pressure is a major driver of transitioning to a more sustainable business.?ESG considerations were made by 85% of investors, according to Gartner, and ESG performance is monitored by 91% of banks. In a recent letter, BlackRock's CEO made it plain that sustainability is a top priority for the investment community. On the other side of the spectrum, demand from customers is driving the market for sustainable corporate practices. In this vein, a Deloitte survey shows 61% customers have cut down on single-use plastic to live more sustainably. The Roundup indicates that 55% of customers actively sought out brands with solid sustainability credentials. To be competitive in the years ahead, businesses must include sustainability in their overall strategies, as the demand for eco-friendly practices is only expected to rise worldwide.


Uncovering Successful Examples of Corporate Sustainable Leaders

In most instances, the board of directors and senior management are accountable for the ethical conduct of their organisation. The board of directors establishes the standards for the organisation, serves as its conscience, shapes its culture, determines the risks to be taken and establishes an ethical climate. They are responsible for the organisation's value system. In the boardroom, business ethics commence.

These companies are all leaders in their respective industries and are committed to promoting sustainability, ethics and social responsibility. Patagonia, for example, supports various initiatives that promote sustainability and activism among its customers and communities. Starbucks, on the other hand, is known for its Coffee and Farmer Equity (CAFé) Practices program, which measures farms against economic, social and environmental criteria. The program ensures fair prices for farmers, safe working conditions, water quality, biodiversity protection and reduced agrochemical use. Starbucks has been an Ethisphere honoree for 14 consecutive years for its ethical leadership, culture and vision.

Ford Motor Company has committed to becoming carbon neutral by 2050 and investing $22 billion in electrifying its vehicle portfolio by 2025. It has been as a leading top 10 ethical enterprise driven by its commitment to environmental stewardship, social responsibility and corporate governance.


Another leader in sustainable corporate governance, L'Oréal, which owns brands such as Lanc?me, Maybelline, Garnier, Kiehl's and The Body Shop, has been an Ethisphere honoree for 13 consecutive years. The company has achieved carbon neutrality across all its US manufacturing and distribution facilities and is committed to empowering women and promoting diversity and inclusion in its operations and communities.

Salesforce has pledged to achieve net-zero emissions across its value chain by 2030 and support racial equality and justice through its philanthropy and advocacy. It has been an Ethisphere honoree for 13 consecutive years for its ethical governance, compliance, innovation and social impact.


Concluding Thoughts

It is a commonly held belief that one must compromise financial gain to pursue ethical and sustainable practices. However, this assumption is far from the truth. In fact, embracing ethical and sustainable business practices can set organisations apart from their competitors, leading to a significant competitive advantage. To achieve these objectives, board members can use their emotional intelligence as a springboard to enact change.


If you haven't already, I invite you to subscribe to the Ethical Edge newsletter and stay informed about the latest insights, trends and discussions on ethical business practices.

Through this newsletter, I hope to raise awareness about ethical business practices and inspire action towards creating a better, more just world for all. Thank you for reading and joining me on this journey!


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