Uncover Your Company's True Culture

Your culture is the pivot point of your business. It will either bring people to work harder and help you grow your company, or it will destroy the company. A company aware of the importance of a positive company culture and looks to improve it each year will perform better than a company that ignores or takes very little interest in it. Conducting a company culture survey will help uncover any gaps between the current culture and the culture you want for your company.

By analyzing the feedback and perceptions about the company culture and parts of the culture they find appealing, a company can alter its strategies to try and eliminate the gap between the two.

What is a company culture survey?

A company culture survey is a tool to collect insights from people associated with the company to assess and improve the business and make enhancements in leadership strategies, future investments, and overall changes in the company. It is a survey that evaluates how well-aligned your company’s culture is with your mission, core values and ethics.

“Customers will never love a company until the employees love it first.” – Simon Sinek, Author, Start with Why.

It is exceptionally pivotal for a company to understand what its people think about their culture, whether they feel connected, and what can be improved to make your company a better workplace. Every cultural aspect of a company directly or indirectly impacts your business.

Companies that intend to create an environment primarily driven by specific behaviors with a focus on developing an appreciative and supportive culture often rely on culture surveys. Gaining insights into the current company culture and analyzing the results with the vision for the company culture will benefit the company in terms of developing better planning, increasing standards and people involvement.

To help you implement a company culture survey, we suggest you start with these questions in your questionnaire.

Then, follow the process.

1. Plan well-in-advance

It is essential to understand that to improve response rates for a culture survey, the company needs to create a plan before actually sending the survey. Whether you are the owner, management, partner, etc. Everyone involved should contribute to creating excitement around the company culture survey. Share a social media post or an email to your people, which communicates that a survey to measure company culture will be launched soon – activities of this sort should ideally be carried out to make sure the response rates increase.

2. Send short and accurate surveys

People get bored with a lengthy survey, which seems never to end. For a company to boost response rates, you need to consider survey fatigue and keep the survey questions as precise as possible.?

3. Maintain anonymity

Anonymity is a very influential factor in enhanced response rates. Why? – because your people are assured that their opinion will not damage their work or reputation with peers and managers. Your people can be assured that their feedback will be kept anonymous so that they provide honest responses, which can actually help in improving the company’s culture.

4. Send reminders

Your people receive a significant number of emails in a day and amongst all these emails, it’s highly probable for the company culture survey email to get lost. A friendly reminder at specific time intervals can do wonders to the response rates.

5. Learn about impediments

There can be a number of reasons why your people might avoid providing effective and constructive feedback for a company culture survey. Understand which aspects are keeping them from replying to the survey – it can be a lack of time, discomfort with the survey question, or concerns about saying the wrong thing.

We hope you find this company culture survey helpful and effective in the growth of your company. Don't forget, you can listen to my recent podcast about Change Management Through Culture for more information and read a recent blog with tips on how to improve your company culture too. Remember, your people are the most valuable asset in your company. Without them nothing gets done, so work to develop a culture that keeps them always striving to get better, which always allows them to keep the company’s best interests at the forefront of everything they do.??

Download a culture survey questionnaire that uncovers your company culture and the challenges to overcome.