Uncover Winning Strategies To Boost Your Business in 2024

Dear readers,

We are a month into 2024,?and it is already proving to be a year that is packed?with immense possibilities for prosperity and success!

In an exciting development at the World Economic Forum in Davos, India took centre stage with the We-Lead: Women Leadership Lounge. The We-Lead Lounge stands out as India's first initiative dedicated to women's leadership, emphasising the crucial role women play in economies globally.

Union minister Smriti Irani made a strong pitch for bigger investments in women-led businesses. Lauding the role played by small businesses run by women across the country, she said the opportunity lies in taking the success stories of women-led businesses and making them attain more and more scale and size.?

Earlier this year, a recent report by Bain & Company revealed that 59% of women saw entrepreneurship as a way to be less reliant on a spouse or family and 46% of them saw it as a strategic approach to overcome obstacles in their careers.

With such positive strides being made towards encouraging more women-led businesses, we are also taking renewing our commitment towards helping more women grow & seize more opportunities with content, learning, inspiration?and skills.

In February, we are bringing two new workshops for women who are:

• Aiming to elevate the content marketing strategy for their businesses
• Looking at monetizing their writing skills for different clients or write for publications

Great content doesn’t market itself. You have to be proactive in ensuring your content gains as much visibility as possible. At the Content Writing That Works For Your Goals Workshop on 9th February, 2024 you will:

• Learn the newest techniques to create captivating content
• Master the art of using data to enhance your strategy and
• Learn the secrets to optimizing your content calendar for maximum efficiency

Register Now!

If you want to learn how to monitize your writing skills for different clients or write for publications, then attend the Mastering the Skill of Writing To A Brief Workshop on 23rd February, 2024 and learn

• How to understand what the brief really means and ask the right questions to get clarity
• How to craft a good beginning no matter what the topic
• The importance of using keywords to research and write the draft, with some talk about SEO

Register Now

Aarti is a 30-year-old single mom and a fearless entrepreneur from Gurgaon who is accelerating her venture to prosperity in the male dominated cab industry. Many doubted her capabilities as a woman in this field, but she refused to let their biases hold her back.

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46-year-old Sreedevi from Kerala has defied all odds and made herself financially independent. Married with two children, she took a leap of faith to contribute to her family’s earnings while pursuing her passion. Her journey is an inspiration to women seeking financial independence and self-worth.

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Parul Gulati, a name that shines bright in Bollywood. But did you know the actor is an entrepreneur who started Nish Hair?

Nish Hair provides affordable and high-quality hair extensions to women across India, addressing a widespread need and empowering women to embrace their beauty with confidence.

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Women entrepreneurs are transforming India, and we love your stories!?Share?Your Business Story?and we'll share it on our website and social channels.