Uncover the surprising stats and smart strategies that keep email marketing ahead of the game.

Email marketing might not get the same buzz as social media, but don’t underestimate its power. With over four billion people checking their emails every day, it’s no wonder 37% of brands are boosting their email marketing budgets. They know it’s still one of the most effective ways to connect with customers.

Here’s the deal: Email marketing isn’t just popular—it’s incredibly profitable. By the end of 2024, it’s expected to surpass a staggering $11 billion in revenue. So, what makes email marketing so effective?

Friday: The Best Day to Hit Send

According to Campaign Monitor, if you’re looking for the best day to send emails, Friday is your answer. Emails sent on Fridays have a 2.7% click-through rate, making it the prime time to reach your audience.

But timing isn’t everything. The design of your email plays a big role too. Marketers agree that a well-designed email layout is key to catching the reader’s eye and encouraging them to take action.

Keep It Short and Sweet

When it comes to email content, shorter is often better. AWeber’s research shows that most emails are just over 430 words long and take about 3.3 minutes to read. Interestingly, half of all emails are even shorter, coming in at under 300 words. So, if you’re tempted to write a long-winded email, it might be better to keep it concise.

The Art of the Subject Line

Your email’s subject line is the first thing people see, so it needs to be spot on. AWeber found that the average subject line is 43 characters long, and only 6.9% of them use emojis. When it comes to capitalisation, 34% of subject lines use title case (Like This), 60% use sentence case (Like this), and just 6% use all lower case (like this).

Personalisation: The Secret to Success

Personalised emails are a game changer. According to Experian, they can have up to six times higher transaction rates. Demand Gen also reports that personalised emails see a 14% increase in click-through rates. And if you’re not using automated emails yet, you might want to start—Epsilon Email Institute says automated emails consistently outperform standard newsletters.

Why We Actually Like Getting Emails

Here’s something you might not expect: nearly half of consumers actually enjoy receiving weekly promotional emails from their favourite brands. Statista reports that 49% of customers want weekly emails, while MarketingSherpa finds that 61% of subscribers would like to get promotional emails at least once a week.

Email vs. Social Media: The Ultimate Showdown

In a surprising twist, 80% of marketers say they’d rather give up social media than email, according to Litmus. And it’s clear why—31% of marketers still believe newsletters are the best way to nurture leads.

At the end of the day, whether you’re a small business or a large corporation, email marketing is essential. Want to learn more about how to make the most of your email campaigns? Check out our detailed guide and listen to our latest podcast below.