Uncover the myth behind Besuper diaper

No fear of wind and rain for ten years,

adhere to craftsmanship and quality

Joining Baron was a special coincidence,I was initially moved by President Li's characteristics. President Li is the founder of Arowana and has a technical background. He has his own persistence in quality and safety requirements, which laid the foundation for Baron. The quality of Besuper Maternal and Infant product is the foundation of Chinese cores. If a new enterprise is infused with soul from the beginning, its future will be immeasurable.”

From the initial factory construction to the improvement of infrastructure, to later technology research and development and product production. It has been a long road for ten years, and the ups and downs we have experienced along the way are all engraved in the history of Baron.

In the face of the ever-changing consumer market, Baron's product technology is constantly updated and iterated, and has obtained numerous national invention patents and international certifications. It has become a long-term strategic partner of the world's top 500 suppliers and is worthy of being the leader in the domestic maternal and infant diaper industry.

Facing the flood of maternal and infant market

, how to make breakthrough in the industry,

It has been ten years since Baron was established in 2009. This decade is a transitional stage for the maternal and infant diaper industry, and it is also a stage of rapid development.

Since the introduction of diapers into the country, it has been destined to set off a subversive revolution in the diaper industry.

The shift from simple functional requirements ten years ago to multi-level consumer experience requirements is undoubtedly a huge test for any enterprise. Under this circumstance, in the face of changes in the domestic consumer market, the development of the traditional diaper market will inevitably encounter various difficulties and obstacles.

You can't just immerse yourself in hard work or completely copy what is done abroad. The particularity of the domestic market determines to a large extent that you need to focus on yourself and return to the actual domestic situation in order to be in line with the market and be consumed. The starting point is to solve real problems, not just fancy.

To this end, Baron has conducted a large number of consumer research surveys: based on the consumption habits and needs of Chinese people at different age levels and regions, looking for their differences and commonalities, and constantly reforming product technology.

Development of the trend of the times

The comb-shaped diversion core emerges at the historic moment

“What do you think of composite cores?”

In 2012, at a meeting at Baron headquarters, President Li raised such a question.

"The composite core removes the fluff pulp in the traditional core, replaces it with fluffy non-woven fabric, and sprays polymers. It is a core structure composed of a new technology. The water absorption and touch can be greatly improved, but there are also many shortcomings. It is protruding, easy to leak, and costly. At that time, there was no market verification, and consumers would not necessarily pay for it.”

At the meeting, Mr. Zang judged based on his years of professional knowledge and industry experience that this was a market trend and he could give it a try. There would be no problem with the technical implementation.

President Li immediately made the decision: No problem, just do it!Mr. Zang left a deep impression.

"To this day, I still admire President Li very much. He respects talents very much. It is so valuable to be able to let technical staff do what they want. As a leader, he is good at accepting and listening to everyone's opinions and suggestions, and then making comprehensive decisions. No Every leader can do this and have such magnanimity and judgment, so to be precise, he is more like a guide and a mentor in life.”

In 2013, Besuper took the lead in breaking the European and American monopoly and developed the third-generation core structure diaper - "comb-shaped diversion core", breaking through the traditional core technology threshold set by European and American companies and comprehensively solving the traditional second-generation The major problems with the core symbolize that the development of the diaper industry has entered a new era.

The application of this technology greatly increases the absorption speed of diapers, reduces the risk of side leakage, makes the product more fitting, and improves the cost performance. At the same time, it maintains good dryness and breathability, and solves the shortcomings of traditional core diapers such as lumps, breaks, and urine leakage.

From the initial gold core and E core products, which gained excellent reputation in the market, to the later developed series of real core products, they fully meet the needs of different consumer levels. There is also a cutting-edge product series that breaks through the industry - PURE POWER. The surface layer uses a 1.2D extremely soft surface layer and has built-in independent packaging to keep each piece fresh.

Join forces with Fortune 500 companies to select high-quality raw materials

Integrating the latest R&D technology to truly realize Chinese core.Today is an era of information resource sharing. No one can work alone. Cooperation to achieve 1×1 equals infinite possibilities. Therefore, we will continue to seek high-quality resource cooperation, share information and technology, and constantly optimize our own technology constantly optimizing products.

The world's top 500 suppliers can provide the highest quality and stable raw materials, which has obvious advantages in controlling and guaranteeing product quality. At the same time, Baron regularly communicates and learns with them, and conducts a series of in-depth explorations into the research and development of new technologies.

By cooperating with well-known manufacturers, Baron ensures the high quality and stability of its products. From strict source selection and control to product technology research and development, all of this is to truly solve consumers' pain points.

Baron Besuper's spirit of "craftsmanship", conscientious manufacturing of diapers, love for mothers and babies, and the most sincere, meticulous and considerate care for thousands of families in the world.

Quality and safety are important responsibilities for the entire maternal and infant industry, but it should not just be the maternal and infant industry.

Here, Besuper calls on more companies with a sense of responsibility and mission to join and take action to protect the entire consumer market and be the guardians of Chinese chips!