Uncover Hidden Revenue with the Power of Marketing Data

Your marketing data tells a powerful story. Not just about your marketing's effectiveness.

You can use it to identify new opportunities for expanding your business into untapped markets.

When properly captured, segmented, and analyzed, your marketing data isn't just data. It's a powerful business intelligence weapon.

Use these methods and tools to leverage your marketing data as a business intelligence tool and write your next chapter of revenue growth:

How to Find Hidden Revenue with Marketing Data

Demographic Deep Dive: Start with your CRM data (or, "first party data") to segment your customers demographically. Look for a particular demographic segment that uses your products, or interacts with your website, in unexpected ways. That's an opportunity to refine your offering for a niche market.

Behavioral Analysis: Tools like Google Analytics 4 , Mixpanel , and Kissmetrics can reveal unexpected user behavior on your website or app. Monitor and assess each touchpoint in the customer journey. You may find an opportunity to spin off the highest-engagement areas.

Sentiment Analysis: Organizations that actively keep their ears to the ground identify new growth opportunities faster than their competitors. Using social listening tools like Sprout Social, Inc. , you can gauge the sentiment around certain products and industry trends. Be on the lookout for rising demand areas; existing products and offerings could be spun-off with low-cost enhancements or tweaks.

Market Reports: Market research platforms like Statista and IBISWorld are invaluable for cross-referencing your internal marketing data with broader trends and forecasts. This is a great way to keep a pulse on your organization's alignment (....or, misalignment!) with evolving consumer demand. You might identify new, yet-untapped demand areas you can expand into before your competitors.

Yes, good market research reports can be expensive. But they're well worth the investment if you're serious about grounding your strategy in reality.

Geographic Targeting: Analyze marketing geographic segment data to identify where your products or services are gaining unexpected traction. You might find a regional niche opportunity that aligns with your customer preferences.

This is a tragically overlooked area for data-driven optimization and produce niching. Good geo segmentation is a very simple way to leapfrog your competitors and grab market share...because most of your competitors aren't doing this well, or at all.

Predictive Analysis: Tools like Salesforce's Einstein can ingest #marketing data from a variety of sources to provide foresight into likely growth areas. Take AI-generated predictive analysis with a grain of salt - it's not perfect. But it's very useful for gleaning #business insights that might otherwise go unrealized. You never know what you'll uncover!

The ocean of revenue expansion opportunities is vast. Harness the power of marketing data to navigate these waters and dive into new markets and niches!

Thank you for reading "The Power of Marketing." If you found these insights valuable, please consider sharing this newsletter with your network. Together, let's turn data into opportunities.