Uncompromised Growth News: March Newsletter ??

What's the African proverb about generating quality B2B leads?

Ah!

It takes a village.

We decided to gather the scoop from the team that worked on a recent case study.

Sekisui is a Japanese Chemical Manufacturing company that was able to secure 21 appointments in just four months, including 6 dream clients.

While we exceeded expectations, the journey to a $100 million dollar deal was full of twists and turns.

Get our teams' tips below.

Account Manager: Olha Yasnohor

“We were faced with some very difficult research challenges from the beginning. We were able to discuss and overcome them with the client and ended up taking an account-based approach or targeted campaign vs mass outreach. That’s what enabled us to book appointments with their dream clients.

Tips? Work on personalized messaging for particular (desirable dream clients) and always set clear expectations prior to campaign launch.”

SDR: Vita L.

“As an SDR on the project, one of the main challenges I faced was the rejection of many leads by the client due to their specific requirements. The client did not want to engage with the usual automotive companies, and battery manufacturers were only 50% suitable. The research team and AM had to work closely with the client to understand the reasons for the rejections and come up with a suitable solution. They finally agreed to focus on companies with headquarters in the USA but with offices in other parts of the world. After additional discussions with the research team and client, we were able to find the right targets and reduce the number of lead rejections.

Despite the challenges, the template used to communicate with prospects worked perfectly and most prospects were ready to have a call after receiving the first or second wave. However, additional follow-ups were necessary for some batches. Even with a unique ICP and narrow research focus, we succeeded in booking 25 meetings, including 6 with the client's dream companies; all from 800 accepted leads over 5+ months. The client was extremely pleased with the appointments and is on the verge of signing deals with three of these companies.

Weekly calls and email communication were crucial for me to handle the technical-specific questions from prospects; the client was extremely responsive and helpful along the way, which eased our work significantly.”

Lead Writer: Anastasiia Tarnavska

Challenges:

"First off, we didn't have a sufficient amount of leads to make standard send-outs since it was tricky to find automotive companies with EVs that might benefit from the safe thermal management solutions that Sekisui offers. Therefore, we couldn't predict how many appointments we would book within a contract.?

This challenge was overcome thanks to Hiro's help and understanding of the difficulty of conducting cold outreach in his niche. He didn't push us to any impossible numbers and helped us filter the lead's relevance and provided us with lead lists himself.?

As far as template writing challenges, it was hard to grasp such a technical topic. Moreover, the majority of decks describing Sekisui's product line were in Japanese. So Hiro had to translate them into English for me to start crafting emails.?

However, unlike more standard industries, there was room for creating interesting hooks, for example:

Did you know that EV combustion is difficult to put out and can continue to reignite for days after initially being extinguished? With Sekisui's thermal solutions, you can obtain 350 seconds to delay an EV explosion.

Finally, the client didn't make any changes to our template writing process per best practices. We had the freedom to deliver quality email copy without deterring from our core writing strategy and logic.

Why it eventually worked:

"Although the initial campaign did bring a few appointments, the real success was achieved through personalized messages.

Here, we divided our outreach in 2 directions: past clients and dream clients.

Past clients. Since Sekisui already collaborated with certain Toyota and Tesla divisions, we wrote personalized messages to other offices and mentioned our previous partnership.
Dream clients. Here, we did more extensive research on Stellantis, General Mototors, etc., and crafted a personalized sequence too.

This approach worked for us really great, and we managed to book 4-6 apps steadily every month."

What made it different than any other campaign:

"To sum it all up, the client's trust in our outreach methods, personalized strategy, and alignment between our team and the client made a huge contribution to our overall success.”

Belkins Month in Review

Over the past month, ChatGPT has taken the world for a spin. You can now get more done and in half the effort.

In other words, robots are taking over. ??

But if that frightens you, worry not, because we still believe artificial intelligence is no match for natural stupidity. ????

Save these rare moments for the quarterly performance review.?
When you think employee of the month is the one who doesn't believe in limits.?
When the design team gets requests from copywriters, email, community, ads, and social... did we mention they're urgent?

Webinar: Boring to Brilliant: Transform Your Content with Edutainment?

From Sesame Street to HubSpot and more, Travis Tyler and Joshua Pratt showed us examples of stand-out content and explained how we can improve our marketing strategies.

Some notable quotes:

“The way we learn about most things is pretty boring... or maybe what we're learning is so complex that our audience gets lost, they fall asleep... that's where edutainment comes in”?
“When you're creating content, you should ALWAYS have a specific test group to rely on before launching."
“Try bleeding two different ideas together to create something totally new... that's where magic is created.”?
“Don't get caught up in viewership and subscribers… it's about your video. Looking back at each one and asking, how can I make this better??"

Keep an eye on next month's webinar.

Belkins Community for B2B Professionals

This month we welcomed Andrii Nesterenko as a Community Manager!

We asked him to share why someone would want to join the community right now. ????

To master a skill from community experts through BLKNS Masterclasses
To learn from the top professionals in your industry in the exclusive Ask Me Anything sessions
To get Product Hunt launch support from your peers
To explore the best job opportunities for community members
To share your business story on a live talk with Michael Maximoff

Community Event Recaps

We kicked off Ep. 1 of Talk and Wine with Michael Maximoff and Jacob Cutler of Amplifi . They shared some insights on overcoming business growth challenges.

In addition, BLKNS first masterclass was held yesterday with Andrej Persolja . He shared the best tips on positioning and gave audiences actionable tips to define your brand's narrative.

Looking for even more?

Upload this link to your calendar and we’ll see you at the next event! ??

PR, Awards, and News

Michael explains how Belkins has stood out amongst competition by acting as more than a 3rd party vendor, but instead, finding ways to integrate into each client's business.?
When it comes to CRM quality, you can vastly improve data just by tracking and eliminating duplicate contacts.
Brian Hicks let us in on his sales follow-up process so you can close up to 50% more sales.Belkins sprint process explained in action: “take the first day of the week easy, plan things out, and prepare everyone to hyper-focus for the rest of the week.”Everyone wants to know what the future of email entails; now you can get insight from top leaders. Why you should focus on your subject lines to create a successful campaign.?In need of a little R&R? Check out this list of entrepreneurial movies (starting with Moneyball if you a fan of statistics like us).

Partner News

Folderly team coming in hot with brand NEW launches. ??

SPF Record Generator is now officially live. What's that? An SPF record tells email providers which servers are authorized to send an email on behalf of your domain. Without it, your emails might be marked as spam or even rejected.

Just launched this month, a dedicated newsletter for Folderly partners and those looking to capitalize on the email deliverability market. Sign-up and receive valuable tips on optimizing your email marketing strategy, stay up-to-date on the latest marketing trends, and hear about successful partner stories.

Get the scoop here.

LinkedIn Learnings

This month was all about creating stand-out content. ??

We covered different and creative forms of content, including how to stack rivals against one another, how to make your webinars more interactive,?what makes a blog post really shine, how to get your employees to advocate for your brand, what you need to make sensational youtube hits, and even gave you some nifty tips from a content GOAT.?

Moving on over to the video team. ????

Joshua Pratt broke down the economic forecast for us (it's not as bleak as you think), showed us how you can wiggle your way up to book C-level meetings, and when you can expect an ROI within a cold outbound campaign.

Subscribe now to never miss an update.

Win of the Month

On March 30th, Vladyslav Podoliako presented Folderly's suite of solutions in front of 谷歌 Summit giving us a preview of all the exciting things to come. ???

Until next time,

Belkins ??