An uncomfortable truth…
Pot Noodle's Ring Boy by Lucky Generals

An uncomfortable truth…

Who knew? Pot Noodle is ahead of the moral curve. 

I know. 

Let me explain.  I had the pleasure of being stuck on the motorway for a ridiculous amount of time this week, and listened to 5Live discussing the end of F1’s pit girls and the PDC’s removal of their walk on girls. 

Both sports, belatedly, coming into line with “societal norms” according to Sean Bratches, managing director of commercial operations at F1. 

Unfortunately, yesterday Eddie Hearn of Matchroom Boxing said that they would not be following suit –“ring card girls are actually doing a job which they’ve done for many, many years which is letting people know what round is coming up.  Obviously that is [done] in a glamorous way” he letched.  

All this reminded me of this great 2015 Pot Noodle campaign by Lucky Generals. Perhaps they were on to something, and could bring their "glamour" to boxing…. 

Come on Eddie, #youcanmakeit. 

PS – when searching for the Pot Noodle ad I found this Foster’s “Cheerleader” ad from adam&eveDDB. Perhaps they were all on to something… 

 

Harry Morris

Music Festivals, Brand Partnerships and Sponsorship

7 年

We were very proud to curate the music for this ad and more so now following recent events. It was great to read your article and we would love to talk about the process in sourcing music for this ad and how we could do the same for Arla. Hope to speak soon.

回复
Patricia Corsi ???? ????????

Chief Growth officer / NED at Tate & Lyle/ founder at Good Latinas for Good not for profit

7 年

I was the client for the por noodles #youcanmakeit and it was great to read your article, thank you.

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