?? With uncertainty shaking the future of Meta, what about China's Metaverse? ????
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Mark Zuckerberg’s failure with Meta has been a hot topic in the Western world, leading to the?loss of confidence?for businesses towards the investment of Metaverse. It has been circulated that the failure of Meta was due to the?lack of connection?with its users and additional value as a core incentive for people to use the service.
On the contrary, Metaverse is?developed differently?in the realm of?China's digital ecosystem, mainly thanks to the foundation of the metaverse concept “enhance reality with virtual technology, and strengthen the real with the virtual” advocated by Shanghai’s Economic and Information Technology Commission.
In today’s normalised hybrid lifestyle, the innovative creative execution of the?metaverse?has been very?well-developed?in China and exceeded expectations. The video first shows a collaboration between China Digital?Creative Studio (Roubit Studio)?and local mass market women's?shoes brand Belle, to lead the modernisation in fashion with impactful visual effects.
With the virtual effect combined with a real catwalk, it brings a conceptual fashion show that uses surreal art to present a ‘Promised Land’ with a touch of futuristic nature and abstract landforms.
This year’s Double Eleven (11.11), China’s key shopping festival,?Taobao live streaming platform?built a state-of-the-art CyberPunk-like ‘TaoLive City’ with streets constructed with futuristic brand venues, and an immersive performance stage surrounded by display monitors. Taobao users will be able to join in as a digital citizen with a virtual identity and get the latest updates on live streaming, shopping, entertainment in this Metaverse realm.
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TaoLive City has gathered more than?100,000 users?in the event of meeting the celebrity at performance stage alone, which effectively converts into the traffic for live streaming taking place after. With users’ experience as the core of the innovation, and the strategy of daily creative content. Taobao has successfully set a new milestone for?live streaming marketing strategy?with its metaverse approach.
During 11.11, Tmall also released a new digital?product launching?platform, HeySpace, with three major brands Burberry, Vertu, and Blue Bottle already settled in. HeySpace is a virtual experience space in the metaverse that enables users to have?immersive interaction?with the new product, and connect with the brand from the sensory richness of 720 degree vision.
Conclusion:
With the solid foundation of metaverse built around the real and evidently provided a?genuine additional value, metaverse in China was able to thrive and develop across the country. Besides that, China’s Ministry of Industry and Information Technology claimed that China’s investment in VR has doubled in 2021, with over?10,000 VR-related businesses?blooming in the country in 2022. The future of VR uses in brands and business has a very?positive outlook.?
SOURCE:?36KE,?SOCIALBETA?&?ALIMAMA
EXTRA READ:?JINGDAILY?[ Can Metaverse Offer Beauty Brands a second chance? ]