The Uncertain Future of Manual CPC Bidding in Google Ads
Hello there, PPC brainiacs. ?? How are we all?
Your founder - Anu Adegbola, here again, bringing you a sneak peek into what we have planned for this week's PPC Live Newsletter. It's going to be a fun one! Let's go.
?? This week, I explored whether the era of manual CPC bidding in Google Ads is coming to a close? As automated bidding strategies gain traction and Google emphasises AI-driven campaign management, I weigh in on the potential sunset of this traditional approach.
?? We then bring you a comprehensive overview of the ClickTech Growth Guide, a manual designed to help advertisers scale their search campaigns effectively. Learn about the strategic roadmap encompassing three main strategies—Resolve, Replenish, and Review—to overcome common barriers and optimise campaign performance.
?? Read a Search Engine Land article detailing how to craft a winning post-click experience.
?? PPC Live #11 - We're on the road once more as we head to Manchester for the first time on June 27th. We can't wait to see you there!
?? Community - we share the latest from the PPC Live community and how you can join.
??? The latest from the PPCChat Roundup Podcast and a look back at a myth busting exercise led by Julie Friedman Bacchini
So, how do you get the full version of all these juicy details? Easy - subscribe to the PPC Live newsletter to unlock all the nerdy details about what's going on in the PPC world and our advice on how to navigate it.
?? Sign up now to get this week's snappy update right in your inbox later today.
Looking forward to sharing more with you next week.