Unbury the giant & find glory!
Photo by Dane Deaner on Unsplash

Unbury the giant & find glory!

Had they always lived like this, just the two of them, at the periphery of the community? Or had things once been quite different? - Kazuo Ishiguro

Ash is in a community in medieval England, and something is niggling at him. He can't quite work out whether life has always been like this, or whether something changed a few weeks ago.

For some reason, everyone's memories are as short as the proverbial goldfish.

But Ash decided to bare his mind to his wife. She thinks he's mad, that this person he thinks he remembers is a figment of his dreaming imagination. But it's so powerful that Ash won't let it go.

Ash's persistence helps his wife to exercise her brain-muscle. And eventually they realise that they had a son, once.

Where did he go?

Can they find him?

The character of Ash, in Ishiguro's The Buried Giant, is your mind when you know that something is missing from your publishing strategy.

The character of Ash's wife is your conscious or rational mind, and possibly everyone else around you.

The question is: Are you persistent enough to unbury the giant?

Since the start of the year, I've been writing a lot about getting to your core reasons, your core methods, your underlying intentions and purposes.

It's probably boring you shytless, but I desperately want you to get your foundations right. Sometimes it's frightening to go down into the dark depths of your own intentions, where the giant lies waiting for you. You don't know whether that giant will kill you, consume you, or hold you aloft where everyone will look up to you as a champion.

But if you don't do the deep work to discover what's really driving your publishing, it's never going to work for you.

The three words nobody ever wants to hear?

It - Takes - Work.

Discover what kind of work it takes and why to do it by becoming one of the precious VIPs on my daily email list, which you can opt into at https://brutalpixe.com/daily-tips-email

~ Leticia


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