unbranded: a personal letter to you

Dear you, yes you. Welcome ??.

I spent the last days of 2021 thinking about the power of one (un in French). The power of less. The power of focusing only on what is essential. I realised that as you strip the hype, the need to be popular, it becomes less and less about acceptance and more and more about authenticity and meaning - being true to yourself and focusing on what matters.

Guess what the result of that is?

GROWTH!

It almost feels like an irony, that the less you do, the more you set yourself up for growth. Your identity and understanding of yourself is clearer. Your ability to focus is stronger. The ability to communicate with your target person is heightened and the results of all these working in tandem is growth - at work and in life.

I wanted to talk to you more this year but I struggled finding a name. Talking to my friend Victoria Olaifa, she blurted "on brand" and I said what about "unbranded" and it made sense. I wanted to write something without labels, something meaningful beyond the applause. Something for you. When I checked the word out, here's what I found on urban dictionary:

Unbranded?is an adjective that describes a person who values?authenticity?above acceptance. An?unbranded?person replaces the pursuit of normal and?"fitting in"?with being genuine and true to their real self.

I liked it and I chose it, for you.

So, in these unbranded letters, I will be talking to one person - you.

You are my focus. So, please reply, ask me questions. I will answer your questions in the last letter of every month (unbranded: curiosity edition). I will share in very simple ways and sometimes through stories, things I have learned in branding and communications. I will also share strategies I have used to help companies achieve growth.

As often as I can, I will be vulnerable with you and tell you life lessons I have learned, and mistakes I have made with the hope that it makes your life a little better.

It will definitely not be verbose. It'll be short, it'll be simple and it'll be personal.

The simple purpose of this bi-weekly letter is to make your life a little better and I hope that purpose is achieved every time you open this letter. Subscribe and if you read a letter you love, share it with someone and make their life better too.

If you subscribe, please take one more action by commenting with one thing you hope to achieve or learn by subscribing to unbranded letters.

This will be fun! Let's do it! See you on Tuesday between 9am and 10am (bi-weekly).

With Love,

Blessing Abeng.