Unboxing Digital Marketing Trends & Predictions 2022

Just recently we talked about what social media has in store for 2022. Following blog will be decoding the predicted journey digital marketing is set to take in 2022, hence focusing on the underlying opportunities.

?

1. Storytelling- the content idea 2022: Imagine you come back home tired from a busy day, change, have dinner, & then relaxing on your bed you unlock your mobile phone & happen to see an advertisement from #Airbnb, or Bounce Back Batch ad from #HDFCLife in the form of a story! You quickly relate to it without having invested time exercising your brain to understand what the product is, what it does, how you could benefit from it!

Admit it, our eyes & ears automatically turn to where the story is, probably the reason why fiction rules over nonfiction! Many bigger brands have got hold of this nerve & have already started implementing it with a remarkable Return on Investment. If you wish to stand out over internet, it’s high time that you take storytelling approach a lot more seriously!

?

2. Consumer-driven Content: Again while discussing over content a few days back; we understood how effective it is to focus on the pain points of your potential clients. That focus makes you focused enough to eradicate the problems your clients are suffering from. Plus, people feel they are cared about & in return they will notice you more & trust you more. Many brands are doing it. Take a look at Ad Makeover by #Dove as an example.

?

3. Personalized Content: This one is near about the one we discussed in the point above. While the previous way focuses on a less dense community approach, this one funnels the idea even deeper. If you are able to cater to the different & unique needs of your customers, they will feel connected with your product more. Personalized content uses demographic, behavioral or contextual data to provide customers with much relatable solutions. To implement it, you can use a chatbot feature over your e-commerce or create quizzes. With thousands of options available to choose from, it has become difficult more than ever to fix on one. Brands that give their clients a personalized guidance are going to expand their reach.

?

4. Shareable assets: Knowledge grows if it is shared. 2022 is the year to live that idea. From on-page downloadable templates to infographics to backlinks, shareable assets have multiple forms. They also help build brand awareness & trust & authority over the digital world. They can be done on trending topics to drive traffic to your page. Sharable assets are way too effective in generating SEO-boosting backlinks, which helps brands extend their reach to an audience they may not have had access to.

?

5. Year of Influencers: You need a new mobile phone. How do you decide which one to buy? You search for the mobiles matching your specifications, & you have a filtered list. You search individual brands, the phone catches your eye is the one which is being used by someone you know or adore or follow. The moral of the story is that consumers today take more initiative researching the products before buying them. This is exactly where the role of INFLUENCERS seeps in! Brands are now collaborating with influencers to stay relevant, build partnerships & connect deeply with their audience.

?

6. Virtual Shopping: The pandemic has already made online marketing a thing. It is going to further rise in the coming times. E-commerce of today should incorporate a right content strategy with focus on User Generated Content & niche-specific influencers.

?

7. Accessibility: An inclusive approach has overwhelmed the world in the past few years. It is evident that brands will quickly adapt to this positive change sooner or later. The earlier the better! On the same lines is making your website experience accessible to everyone, irrespective of their physical restrictions in the form of a disability or impairment. Web Content Accessibility Guidelines have also been made catering this need of the hour.

?

8. Browsing with SEO: SEO has always ruled the organic growth methods & is continuing to do so. Local SEO is here to stay this year. With higher rate of acceptance & government’s promotional policies towards small businesses, people are now recognizing the importance of shopping through small businesses. So, adding local SEO to your marketing strategy will help you grow digitally.

?

All of this is definitely going to help you pass through 2022 quite fairly, but as I always say, “A Good Intention is the secret ingredient to a successful business”, the focus should be on solving the problems of your clients. Because that is the only way you can stay relevant!

?

So, which area will be your focus area 2022?? Do let me know in the comment section.

?