Unboxed 2024 Recap: Prime Video Ads expansion, New AI Ad Tools, Amazon DSP experiences and AMC updates
Mark Daniel Zalomajev
We scale your Amazon presence at INNELS / Marketing Enthusiast & Tech Business Developer
The Amazon unBoxed 2024 event brought exciting new updates that promise to improve advertising for Amazon sellers. Here are the key announcements that will shape the future of Amazon advertising.
1. Advertising on Prime Video shows and movies to be introduced in Brazil, India, Japan, the Netherlands, and New Zealand in 2025
What's New? Amazon announced it will introduce ads on Prime Video in Brazil, India, Japan, the Netherlands, and New Zealand in 2025. This expansion aims to fund premium content while reaching viewers in new markets.
What's in It for us Amazon Sellers? With Prime Video ads, sellers gain access to over 200 million global monthly viewers, supported by Amazon's powerful targeting based on streaming, shopping, and browsing data. This means broader audience reach and more precise ad targeting.
Next Steps to Leverage It
Start exploring Amazon’s ad tech to prepare for Prime Video campaigns, especially if you target one of these regions. Use Amazon’s data-driven insights to refine your strategy and maximize ad performance across its streaming platforms.
2. Amazon DSP announces next-generation ad tech for precise full-funnel reach and performance
What's New? Amazon Ads revealed an upgraded Amazon DSP experience, with streamlined campaign setup, AI-driven optimization, and advanced audience targeting. These new tools make it easier for advertisers to reach audiences across Amazon platforms and premium publishers efficiently.
What's in It for us Amazon Sellers? The enhanced Amazon DSP helps sellers optimize ads faster and target audiences more precisely across devices and platforms. With features like frequency cap controls, sellers can save up to 26% of ad spend and reach more potential customers effectively.
Next Steps to Leverage It Explore Amazon DSP’s new AI-powered Performance+ to boost ad efficiency and set lower customer acquisition costs. Test frequency cap controls and custom audience targeting to reduce duplicate impressions and improve reach across Amazon's extensive ad network.
3. AMC introduces simplified advertising solutions
What’s New? Amazon Marketing Cloud (AMC) now offers no-code solutions, including high-value audience analysis and optimal frequency analysis, making advanced analytics accessible to advertisers of all sizes.
What’s in it for us Amazon Sellers? These tools help sellers uncover valuable audience insights, optimize ad frequency, and improve campaign performance without needing complex technical expertise.
Next Steps to Leverage It?
4. AI creative studio and Audio generator - new AI tool for advertisers!
What’s New? Amazon Ads introduced two new AI-powered tools: the AI Creative Studio and Audio Generator. These tools help advertisers easily create engaging content across images, video, and audio, lowering creative barriers and scaling opportunities for all brands.
What’s in it for us Amazon Sellers? These tools enable sellers to quickly generate high-quality ads from simple product images, enhancing creativity and campaign performance across multiple formats, including audio ads for Alexa devices. The AI tools simplify the ad creation process and expand reach.
Next Steps to Leverage It? Use the AI Creative Studio to generate dynamic content in various formats, from video to display ads. Try Audio Generator to create interactive audio ads in minutes, adding a fresh, engaging element to your campaigns.
Conclusion
With these powerful updates from unBoxed 2024, sellers are now better equipped to make smarter advertising decisions, optimize campaigns, and reach more customers on the Amazon marketplace.
To get more updates and stay ahead in the ever-evolving world of Amazon selling, join our seller community today and access the latest insights and strategies that will help you succeed!
Click here to get started: https://www.skool.com/amazon-2024-eu-blueprint-2614/about