Unboxed 2024 - Know Before You Go (unofficial)

Yee Haw - Howdy Folks! I can't wait to get to Austin, but the work for #unboxed2024 starts now. Here is the latest and greatest news to help you prepare for what is sure to be a whirlwind of a week. Check back for more updates. If you plan to release a new product or feature a press release, please DM me so I can add it to my updates during the event.

The Details:

• When: October 14-16, 2024
• Where: Austin Convention Center, 500 E Cesar Chavez St, Austin, TX
• Schedule: (at a glance)

Keynote:

This year, Unboxed will feature three keynotes! The morning of Day 1 features the?"Product Keynote,"?where you will hear about what's new and what's coming. That afternoon is the?"Partner Keynote,"?where you will learn how brands are unlocking success for brand growth. Day 2 will feature the?"Entertainment Keynote," where you will hear how brands can tap into the evolving world of streaming entertainment.

All three keynotes are designed to provide insights and discuss the latest in great news, so make sure you don't miss them. If they're anything like last year, the keynotes will be packed with guest appearances, exciting announcements, and special surprises. Come early to get the best seat, but don't worry about taking notes, as my recap will cover all the great news.

Don't have a ticket? You can stream all the keynote sessions for free!

Official Events:

• Welcome Party — Oct 14 — 5:00 - 6:30 @ Austin Convention Center
• Unboxed After Dark — Oct 15 — 7:00 - H-E-B Terrace & Hartman Concert Lawn
• Farewell Happy Hour — Oct 16 — 3:30 - 4:30 @ Austin Convention Center

After Dark, featuring Miranda Lambert and Lainey Wilson

This year's After Dark is a duel-headline event! The venue will open at 7 p.m., and the first?artist will take the stage by 8! Show up early, get some food and drinks, and enjoy a beautiful outdoor country concert!

Badge reminder: unBoxed badges are required for entry.

Bag policy: Backpacks or large bags will not be allowed at the unBoxed after party. Small bag policy applies. The bag or wallet cannot exceed dimensions of 4.5 x 6.5 inches, with or without a handle and strap. All attendees will go through magnetometers, and bags are subject to search upon entry into conference activities.

Unofficial Events

Many Amazon Ads partners are hosting events for brands and partner agencies on Monday night. Some attendance restrictions may apply. See each landing page for details.

Quartile Happy Hour — 7:00 to 9:00 PM at Anthem on Rainey Street in Austin — Details here

Stackline & Harvest Group — 6:30 - 9:30 PM, Moonshine Grill — Detail here

Adbrew & Accrue — 7:00 -10:00 PM at Cannon + Belle at Hilton — Details here

Code3 — 7:00 to ??? PM at Electric Shuffle — Details here

Xnurta Happy Hour on Monday night!?— DM Kashif Zafar for details

Spooktacular Beetlejuice Bash - hosted by Kevin King , Amy Wees and Chelsea Cohen . Starts at 8 p.m. and will go late! Tickets required! This event will sell out!

New This Year

Partner Keynote - This keynote will take place at 3:30 on Tuesday and will feature poppi , Hasbro , Kepler , Tinuiti , Xnurta , WPP and so much more. This session is open to all attendees and is perfect for brands, agencies and tech providers.

Partner Awards - The winners will be announced during this live session, open to all attendees at 5 pm on Tuesday! Grab a seat and find out who the 10 winners will be. Join us afterwards for a cocktail party before we head over to the concert. Preferred seats require registration.

Podcasting - Live in the connections hub! Join us for interviews with Amazon Leadership, top brands, and more. See the schedule below!

Breakout Sessions

This year's event features 25 breakout sessions, 13 lighting talks, 55+ guest speakers from brands and agencies, and eight hands-on keyboard sessions. With all this content, I highly recommend you download the app, do some planning, and build your schedule before you arrive.

Amazon Ads Partners will be featured throughout the event, including the following sessions:

Tuesday

• 11:00 - 11:40 AM — 群邑 — Amplify campaign impact with Amazon DSP
• 11:00 - 11:40 AM — Flywheel — Mapping the full-funnel journey through Sponsored Ads
• 1:30 PM - 2:10 PM CDT — Tinuiti — Ad relevance for an addressable future
• 1:30 PM - 2:10 PM CDT — Flywheel — Unite advertisers and publishers to power the next generation of programmatic advertising
• 2:30 PM - 2:45 PM CDT — dentsu — Maximize first-party signals with Amazon Marketing Cloud
• 3:30 PM - 4:30 PM CDT — Tinuiti , Kepler , Xnurta , WPP - Day 1 Partner keynote
• 5:00 PM - 6:30 PM CDT — Partner Awards Winner Announcement & Reception

Wednesday

• 11:30 - 12:10 PM — Tucan & Macarta — Grow your brand globally
• 11:30 - 12:10 PM — choreograph — Optimize your cross-product investments with objective-driven strategies
• 11:30- 12:10 PM — EssenceMediacom — Power more meaningful audience engagement with Prime Video ads
• 1:30 - 2:10 PM — Code3 — Unlock the power of device and audio advertising
• 2:30 - 3:10 PM — Skai — Maximize business growth with Streaming TV and display—even if you don't sell on Amazon
• 2:30 - 3:10 PM — GroupM — Amplify campaign impact with Amazon DSP (Repeat)

Connections Hub

This is your opportunity to connect with over a dozen Amazon teams to learn about brand interactions and 16 agency and tech providers who can help you scale your advertising. This is not a traditional expo. The Connections Hub is the focal point of unBoxed, hosting lightning talks, experiential product demos, cross-Amazon brand activation, sponsors, attendee networking, and meals. Last year's lightning talks were packed, so check them out.

AMC Ask Me Anything

This year, we will feature an “Ask Me Anything” on Amazon Marketing Cloud and Amazon DSP in the connections hub. This hub will be staffed by experts ready to answer your questions and help prepare you for how your brand or agency can use this tool. Stop by and get your questions answered.

Lighting Talks

These short-form presentations will provide insights to help you along your advertising journey. Here are a few to check out.

Tuesday

• 11:30 AM - 11:45 AM CDT - Flywheel / Perpetua -- The keys to unBoxing the latest AMC innovations
• 1:00 PM - 1:15 PM CDT - Stackline -- The keys to unBoxing full-funnel performance optimization
• 1:30 PM - 1:45 PM CDT -- Code3 -- The keys to unBoxing revitalized growth
• 2:30 PM - 2:45 PM CDT -- Xnurta -- The keys to unBoxing AMC insights and maximizing ad spend
• 3:00 PM - 3:15 PM CDT -- Quartile -- The keys to unBoxing new audiences with AMC and Amazon DSP

Wednesday

• 11:30 AM - 11:45 AM CDT -- Tinuiti -- The keys to unBoxing incremental growth and higher ROAS with AMC
• 1:00 PM - 1:15 PM CDT -- dentsu -- The keys to unBoxing podcast fandom
• 3:00 PM - 3:15 PM CDT -- TripleLift -- The keys to unBoxing Amazon Ads’ responsive e-commerce creative (REC) format

Please note that Amazon product leaders will hold other sessions; check out the agenda to see the complete list.

Live Podcasting

This year, the Amazon Ads Partners team will host a live podcast studio recording during the show. Stop by and listen in. The schedule is subject to change:

Monday

• 5:45 PM - 6:30 PM: Full Funnel with AMC - Intentwise ( Sreenath Reddy )

Tuesday

• 11:00 AM - 11:45 AM: Creative Effectiveness - Envision Horizons ( Laura Meyer )
• 12:00 PM - 12:45 PM: ADSP - Flywheel
• 1:30 PM - 2:15 PM: GenAI - Jason (Jay) Richman with Destaney Wishon ( BTR Media )
• 2:15 PM - 3:00 PM: Brand Building - Acadia

Wednesday

• 11:15 AM – 12:00 PM: unBoxed Recap - Jeffrey Cohen
• 12 PM - 12:45 PM: AMC/Measurement - Paula Despins with Sri Rajagopalan and Peter V.S. Bond ( The CPG Guys )
• 12:45 PM - 1:30 PM: Case Study - Jeff Cohen and Megababe ( Flywheel )
• 1:30 PM - 2:15 PM: International Expansion - e-Comas - Global Amazon & Marketplace Full Service Agency
• 3:30 PM - 5:00 PM: Partner Award Winners - Internal (ALL Winners)

To stay updated on the latest, check back as more details will be added. Subscribe to get the latest updates throughout #unboxed2024!