Unbounce Pricing: How Much Does It Cost?
Ajibola Busari
?? GoHighLevel Specialist | CRM & Marketing Automation Expert | Digital Entrepreneur ??
When it comes to crafting high-converting landing pages and optimizing your digital marketing campaigns, Unbounce has long been a trusted ally for businesses and marketers.
However, before diving into this powerful landing page builder, one important consideration is its pricing structure.
Understanding the Unbounce pricing plans and what each offers is essential to finding the right fit for your specific needs and budget.
In this article, we will break down Unbounce's pricing plans, explore their features, and help you make an informed decision about which plan aligns best with your marketing objectives.
Unbounce Pricing
Unbounce offers four pricing plans that can be paid either on a monthly or annual basis, with an annual subscription providing a 25% cost saving. The Launch plan costs $99.00 per month or $74.00 annually.
The Optimize plan is priced at $145.00 monthly or $109.00 annually. The Accelerate plan comes in at $240.00 per month or $180.00 annually.
Lastly, the Concierge plan is available for $625.00 per month or $469.00 when paid annually.
In the following sections, we will delve into the benefits offered by each of Unbounce's pricing plans, ranging from entry-level to enterprise-level: Launch, Optimize, Accelerate, Scale, and Concierge.
We will provide a detailed explanation of each benefit as well as highlight the distinctions between these plans.
Unbounce Pricing Plans: Full Breakdown
Launch Plan
Price: $99.00 Monthly or $74.00 Monthly (Paid Annually)
Features:
Note: The Launch plan does not include Accelerated Mobile Pages, Advanced Targeting and Scheduling, Smart Traffic, A/B Testing, or Dynamic Text Replacement.
The Launch plan is well-suited for setting up landing pages for small businesses, offering an array of essential features to enhance your online presence.
Optimize Plan
Price: $145.00 Monthly or $109.00 Monthly (Paid Annually)
Features:
The Optimize plan is ideal for users aiming to optimize their pages and achieve high conversion rates. In addition to all Launch plan features, it includes A/B testing, Smart Traffic, and other conversion tools.
Note: The Optimize plan does not include Accelerated Mobile Pages or Advanced Targeting and Scheduling. For these features, consider upgrading to the Accelerate plan.
Accelerate Plan
Price: $240.00 Monthly or $180.00 Monthly (Paid Annually)
Features:
The Accelerate plan encompasses all the features available in the Optimize plan. Additionally, it includes Accelerated Mobile Pages and Advanced Targeting and Scheduling tools.
This plan is well-suited for businesses and agencies experiencing rapid growth and seeking to enhance their conversion rates.
For those aiming to expand further in terms of domains, conversions, and visitor limits, the Scale plan is the next step.
Concierge Plan
Price: $625.00 Monthly or $469.00 Monthly (Paid Annually)
The Concierge plan is tailored for users requiring extended domain support, higher conversion limits, and increased visitor capacity. It can scale to accommodate any level of conversions and traffic.
This plan offers personalized onboarding, comprehensive team training, and ongoing campaign support. Personalized onboarding extends to cover all new Unbounce features.
It's particularly beneficial for those considering a platform switch, as Unbounce can migrate existing pages into the drag-and-drop builder for easy editing, duplication, and publishing. Users receive valuable personalized support.
The pricing for the Concierge plan varies, and for more details, interested users can schedule a demo directly with the Unbounce team.
Features of Unbounce Plans
Unbounce offers four distinct pricing subscription plans, each catering to different needs. These plans provide unlimited capabilities for landing pages, pop-ups, and sticky bars but vary in terms of monthly conversions, users, and visitors allowed.
While the basic plan lacks features like Accelerated Mobile Pages (AMP), Advanced Targeting and Scheduling (ATS), Smart Traffic, A/B Testing, and Advanced Text Replacement, it, along with the higher-tier plans, includes essential features like a mobile-responsive builder and a wide range of customizable templates.
Conversions
Conversion rates are vital indicators of a website's success, reflecting the effectiveness of design, marketing strategies, and the product or service.
Unbounce plans differ in the number of monthly conversions they permit: Launch allows 500, Optimize permits 1,000, Accelerate covers 2,000, and Scale accommodates 3,000 conversions.
Unique Visitors
Unbounce plans restrict the number of monthly visitors. Launch allows up to 20,000, Optimize permits 30,000, Accelerate covers 40,000, and Scale accommodates 50,000 unique visitors.
Domains
Each plan has limitations on the number of primary web addresses (domains) and subdomains you can use. Launch allows one domain, Optimize permits three, Accelerate provides seven, and Scale offers up to fifteen domains.
Users
Plans vary in the number of user logins. Launch permits two users, while all other plans allow unlimited users, each with customizable permissions as Viewer, Author, or Admin.
Landing Pages
All Unbounce plans offer unlimited landing pages, enabling users to create conversion-focused pages using the drag-and-drop builder. With over 100 templates available, you can easily publish them to your WordPress site or custom domain.
These features are essential for optimizing your online presence and ensuring successful digital marketing strategies.
Popups & Sticky Bars
Unbounce's Popups and Sticky Bars feature empowers users to effectively promote their offers, significantly boosting conversion rates.
These highly customizable tools can be effortlessly crafted using the drag-and-drop builder.
Every interaction with these pop-ups and sticky bars by site visitors contributes to your conversion rate. They can be strategically placed on any page of your website, making them invaluable for businesses of all kinds, enhancing their conversion potential.
Client Sub-Accounts
Designed with agencies in mind, Client Sub-Accounts provide a streamlined approach to managing multiple clients while maintaining project separation. This feature allows you to efficiently oversee user activity and configure specific settings for distinct page groups.
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You can invite other users to these accounts with varying roles such as viewers, authors, or admins.
Furthermore, users can seamlessly organize and export leads from one or more pages, and this unlimited capability is available across all Unbounce pricing plans.
Accelerated Mobile Pages (AMP)
With AMP, Unbounce ensures that your pages load almost instantly on mobile screens, addressing the need for rapid page loading, as many users tend to abandon slow-loading pages.
This feature is particularly valuable for increasing site traffic. However, it is exclusively accessible through the Accelerate and Scale plans.
Advanced Targeting & Scheduling
Unbounce's Advanced Targeting & Scheduling feature provides precise control over when and where pop-ups and sticky bars appear. You can set these triggers to activate on specific pages or page groups within your Unbounce domain.
Moreover, you have the flexibility to determine their visibility based on visitor characteristics, allowing you to tailor experiences for different audience segments.
This includes targeting visitors by location, traffic source (e.g., Facebook, Google ads, organic searches), and scheduling their display to align with your campaign timelines. Notably, this functionality is exclusive to the Accelerate and Scale plans.
Smart Traffic
Unbounce's AI-powered Smart Traffic feature offers optimization by directing users to the most relevant pages swiftly, often in as few as 50 visits.
It intelligently analyzes user interactions such as clicks on buttons, links, or form submissions and guides them to pages that align with their interests and needs.
This feature is advantageous for any business seeking to enhance its conversion rates and is available across all plans except for the Launch plan.
A/B Testing
A/B testing is a valuable tool for determining the most effective page layouts, whether for pages, pop-ups, or sticky bars. It empowers businesses to create and compare two distinct versions to identify which performs better.
This feature is essential for any company looking to boost page conversions and optimize the user experience. While the Launch Plan does not include A/B testing, it is available in all other plans.
Dynamic Text Replacement (DTR)
Dynamic Text Replacement leverages information from pay-per-click ads and user Google search queries to personalize landing pages. It enables users to incorporate text from ads or search terms into their landing pages, tailoring content to match individual visitor needs.
This capability enhances user satisfaction, boosts conversions, and improves Google Ads Quality Scores. DTR is accessible in all Unbounce plans, except for the Launch plan.
Free Hosting
Unbounce provides free hosting for all plans, employing SSL encryption to secure your pages.
This security reassures visitors and fosters trust, encouraging them to share sensitive data like payment details or email addresses. This feature is included in all Unbounce plans.
Mobile-Responsive Builder
With Unbounce's mobile-responsive builder, available across all plans, you can effortlessly create landing pages without any coding skills.
The builder guides you through each step, enabling you to design your own page or select from a diverse collection of over 100 templates.
You have the flexibility to drag and drop elements, customize page sections, text boxes, images, Call to Action buttons, and social widgets.
Advanced features, including lightboxes, embedded videos, and custom HTML, can also be incorporated seamlessly through drag-and-drop actions. The builder automatically optimizes your site's layout for mobile users, ensuring readability and accessibility.
Fully Customizable Templates
Unbounce offers 100+ fully customizable templates for landing pages, pop-ups, and sticky bars, accessible across all pricing plans. These templates cater to various industries and services, such as SaaS products, consulting firms (with lead generation pages for data collection), e-books, and more.
Whether you need a quick and simple template for urgent product promotions or a high-converting lead generation template for scheduling virtual meetings, online classes, and video consultations, Unbounce's versatile templates have you covered.
For instance, Smile Dental's template provides ample space for testimonials and clear explanations of its services, making it an ideal choice for dental practices.
Real-Time Conversion Analytics
Keep a close eye on your conversions, conversion rate, and traffic across all landing pages, pop-ups, and sticky bars with this feature.
Real-time conversion analytics allow businesses to monitor page activity and generate personalized product recommendations for visitors. This feature is included in all pricing plans.
Speed Boost
Fast page loading is crucial for businesses, and Unbounce ensures that every page adheres to Google's PageSpeed Insights best practices.
This tool analyzes page content and provides recommendations for improving loading speed. Unbounce takes care of optimizing all elements to enhance performance. Speed Boost is available with every pricing plan.
Auto Image Optimizer
Automatically optimize images for quality and file size to accelerate page loading. Users can also fine-tune settings for greater control if desired. Access this tool with any of the pricing plans.
Unsplash Photo Library
Choose from over 850,000 images to enhance your landing pages using the Unbounce Builder. This feature is available with all pricing plans.
Integrations & Webhooks
Unbounce offers extensive integrations with various marketing automation and CRM tools, ensuring compatibility with most platforms. Users can further expand their integration options using Zapier, which supports over 900 applications.
Webhooks facilitate data synchronization between your Unbounce account and the tools you use for marketing campaigns, commonly used for sending lead data from landing page forms to third-party CRMs.
These automation shortcuts save users valuable time, and this feature is accessible across all pricing plans.
Security & Compliance
Unbounce adheres to global data privacy and security standards, ensuring the protection of user data.
Two-Factor Authentication
Enhance the security of your login process with two-factor authentication, available on all plans.
Single Sign-On
Implement single sign-on for added convenience and security.
Password & Domain Protection
Utilize password and domain protection features to safeguard your account.
GDPR Compliance
Unbounce is GDPR compliant, demonstrating a commitment to customer data protection. This compliance, coupled with SSL encryption, conveys a message of security to your customers.
All pricing plans include these security and compliance features.
Frequently Asked Questions
Is Unbounce Free to Use?
Unbounce does not have a free plan but it offers a 14-day free trial through which you can test out the software without any financial commitments. After the free trial, you can continue using the platform by paying monthly or yearly subscriptions for any of its four pricing plans.
How Much Does Unbounce Cost?
Unbounce offers a range of four distinct pricing plans. The Launch plan begins at $90.00 per month, followed by the Optimize plan at $135.00 per month, and the Accelerate plan at $225. For those seeking additional savings, an exclusive offer allows for an annual payment option, resulting in a 20% discount.
Is Unbounce worth it?
Unbounce undoubtedly justifies its cost with a plethora of tools for creating high-converting landing pages. It boasts a user-friendly interface that even newbies can navigate with ease. The inclusion of features like popups and sticky bars makes it an appealing choice, particularly for individuals and SaaS companies looking to optimize their landing pages.