The Unbelievably Awesome World of Product Placement in TV Shows
Dr. Roshni Tijoriwala
Assistant Professor and Coordinator of Central Event Management Cell, GLS University | PhD in marketing
Hey there, fellow TV enthusiasts! Today, we're diving headfirst into the intriguing universe of product placement in your favorite shows. But wait, don't groan – we're about to take you on a quirky journey through the land of subtle advertising, where you may not even realize you're being sold to. And who better to kick things off than the good ol' TV series masters themselves, 'FRIENDS'!
Remember the days when your coffee cravings were fully satisfied by a little place called Central Perk? Well, that was no ordinary coffee shop – it was a giant, java-drenched billboard for Starbucks! Without screaming, "Buy our coffee," 'FRIENDS' had us all dreaming of catching up with pals over a grande cappuccino. Subtle, right?
But that's just the tip of the iceberg lettuce (you know, from that 'FRIENDS' salad episode). Here's the dish on more shows that got us hooked with their sneaky product placements:
'Stranger Things' and Eggo Waffles: In the world of demogorgons and Eleven's telekinesis, there's one thing that's more mysterious – the inescapable craving for Eggo waffles! They didn't just 'like' Eggo, they were addicted! That's an example of product placement done so right, it's "stranger" than fiction.
'House of Cards' and Apple: When Frank Underwood needed a break from his sinister political games, he took a moment to appreciate the sleek design of his Mac. Apple's understated presence in the power play of politics had us all secretly pining for an upgrade.
'The Crown' and the Rolls-Royce: Royalty and luxury go hand in hand. 'The Crown' took that a step further by showcasing the Rolls-Royce Phantom V, which the Queen herself used for her grand entrances. Suddenly, all other cars seem like peasants.
'Pepsi' and 'Stranger Things' Again: We couldn't resist mentioning this one! In season 3, the whole gang was drinking Pepsi like it was going out of style. If you weren't craving a cold, fizzy Pepsi by the end of the season, you were probably stuck in the Upside Down.
Now, let's talk about why this quirky product placement business is still a rockstar in the world of advertising:
Stealthy Influence: It's the sly ninja of advertising. You're watching your favorite characters, and suddenly, you want what they're having. Sneaky, right?
Memorable Moments: These placements create unforgettable, iconic moments in TV history. You'll always remember the 'FRIENDS' crew hanging out at Central Perk or Eleven and her waffles.
Nostalgia Rules: Remember the '90s when 'FRIENDS' ruled the airwaves? Well, thanks to product placement, brands from that era still tickle our nostalgia bone.
Subtle yet Effective: Unlike loud and pushy commercials, this approach doesn't interrupt your viewing pleasure. It's there but not in your face, making you more receptive to the message.
In the ever-changing landscape of advertising, these TV shows remind us that you can sell without being a sellout. So, next time you're watching your favorite series and find yourself craving a product you didn't even know you needed, just remember, it's all part of the delightfully quirky world of TV product placement. Stay tuned, folks! ???