Un-BOO-lievable New Content!

Greetings, fellow marketers and B2B aficionados, and welcome to this week's edition of the Week End Wrap-Up, newsletter!?

This week we’ve got content so good it’s almost scary!? From the tricks and treats of account-based marketing to the magic of Account Intelligence, we've got it all. Prepare to be entranced by the spooktacular insights that await you in this week's edition.

Without further ado let’s dive in.

This Week’s Must Read: Account-Based Sales Development and the Power of Account Intelligence

Sales development reps (SDRs) are the unsung heroes of high-performance revenue engines, and, in the ever-evolving world of B2B sales, we’re seeing a shift towards account-based sales development (ABSD).?

Get a rundown on the basics of ABSD with Jon Miller in his most recent DB blog. He’ll be exploring the potential of ABSD and sharing his thoughts on the relationship between ABSD and Account Intelligence.?

Stay ahead of the curve and check out the blog today.

Our Podcast Pick: Delivering Better Fiscal Results by Focusing on Communities and Humanity ?

Discover the transformative power of authentic values, risk mitigation, and stakeholder engagement when it comes to social causes on the Sunny Side Up Podcast!?

In this episode host, Michael Malone sat down with the remarkable Catherine Blades, SVP of Marketing and Communications at SAIC. She delves into the profound connection between purpose and profit in the corporate world.?

If you're passionate about aligning purpose with prosperity and want to gain the wisdom of a seasoned leader, this episode is a must-listen.

This Week’s Must Watch: 30MPC: Beat ChatGPT – Round 2!

In case you missed it, our second webinar with 30 Minutes to Presidents Club is now available to watch on-demand!?

Watch as our very own Vin Matano, Senior Account Executive, takes on ChatGPT alongside fellow sales experts. They’ll be battling it out to see who can craft a better email to a prospect.?

Who will emerge victorious and claim the crown in this epic showdown? Watch the webinar today to find out!

That’s A Wrap!?

Thank you for joining us for this week’s edition of the Week End Wrap-Up!

We hope you enjoyed our spellbinding selection of B2B content. We'll be back with more enchanting insights in the next edition, so stay tuned for another bewitching experience. In the meantime, may your B2B endeavors be filled with treats and no tricks this Halloween season!

Wishing you a spooktacular weekend, we’ll see you next week!