Umbraco may not be the answer to every problem, but it can play a role in any solution!
Adam Shallcross
Building high-intent lead-generating websites for B2B Marketing Leaders | Founder of Cogworks | CMS & Tech Specialist | Umbraco Community Advocate | Agency Leadership Veteran
Umbraco isn't the answer to everything, and that’s how it should be.
It’s Europe's leading CMS for standard and Enterprise customers, plus it’s been awarded the best open-source CMS of 2023 from Peoples Choice (More on Umbraco news and awards).
Umbraco is a content management system.
What I love about Umbraco (and possibly the reason it’s getting the recognition it deserves) is that it doesn’t try to be something it's not; it just does what it does really, really well.
Umbraco is not your CRM, ERP, or CX platform.?
However, it seamlessly connects with 3rd party tools such as uMarketingsuite to create a unified, smooth user experience giving you that DXP functionality everyone's talking about! This makes it impossible to know where Umbraco ends and the integrations begin.
What’s more, Umbraco is a community (and commercial) effort backed by thousands of enthusiastic developers and enterprise organisations, so choosing innovative integrations has never been easier.
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Not just a CMS; the gateway to a composable DXP. ?
With your chosen integrations, whether analytics, personalisation, CRMs, or something else, Umbraco will quickly connect your tech and tools. Because it plays so well with others, you can create the stack you want without feeling obligated to use features just because they’re there.
As one of Umbraco's longest-standing and most experienced partners, Cogworks can help you make the right tech choices for your organisation.?
Umbraco is the friendly content entry point that connects with your existing and desired systems, so you can change your tech as often as you like without disrupting the end-user experience.?
As one of Umbraco's longest-standing and most experienced partners, Cogworks helps you use Umbraco as a starting point to make tech choices that elevate your entire digital experience, pairing Umbraco with one or multiple solutions such as e-commerce, product management, search, personalisation, headless, or cloud!?
Feel free to get in touch with me if you have any questions about Umbraco’s role in this fast-paced landscape, and let's make your business better.
#Umbraco #ComposableDXP #Headless #TechStack #ContentManagement