#pHcheck #UltimatelyNumbersMatter!

#pHcheck What matters to you and to your organization…?

·        Sales OR Clicks on Your Webpage…?

·        Re-tweets OR Annual Budget…?

·        Number of views of video you uploaded OR P&L…?

·        Brand Recall by customers OR Brand Performance at the end of every quarter…?

·        STP & 4Ps OR business…?

Ask yourself…

·        Your marketing dashboard is in sync with your sales dashboard or not

·        Sales and Marketing are working with the same objective of generating profits or not

Because if not, you are in trouble...

If marketing team say our goals are different from the goals of sales team; let me tell you, something is wrong…

Actually, everything is wrong.

I feel, role of marketing is to support sales team to generate business.

It’s not about sales qualified lead or marketing qualified lead

It’s not about STP, 4P or 7P or 4Cs of marketing or SWOT analysis or spread sheets with thousands of rows & columns or power point presentations having 100 to 150 slides

It’s all about making profit.

And the profit will only come if the product is sold or the deal is closed.

Think once again…

·        Why customer will buy from us?

·        What value addition I or my organization did to him?

Whatever you do; post videos, write blogs, Tweet, Facebook updates, LinkedIn discussions, Print inputs, leaflets, newspaper ads, billboards or using any content to promote your product on any platform…

Launching the product with the best brand name with best punchline & pricing, with best level of visibility on each & every kind of platform as per your brand & market requirements…

If it is not helping your sales representative to generate business, something needs to be changed…

If customer recalls the brand & still not buying it, something needs to be changed…

If the deal is not closed, something needs to be changed…

Once again visit all the strategy & tactic you designed as a marketer. Because, it’s not working.

Now the question comes, how one can hold marketing team accountable for sales, something they never control...

Let me tell you my friend, sales people are asked questions about their numbers every single day & they also don’t control that.

It’s not in their hands when the customer will buy from them or when the deal will be closed

As I always say, DO THE MATH ONCE AGAIN…

Check, what’s going wrong?

What needs to be changed?

What action needs to be taken?

How much time it will take & at what cost?

Because, if you want to survive & thrive in this competitive market, Numbers Matter!