The Ultimate Vibe Check: 5 Key Components of Your Signature Style

5 Key Components of Your Signature Style

Have you ever felt like your online presence was just a little off— if your brand feels scattered you may be missing one or more of the five key components of your Signature Style. So today is the perfect time to focus on a brand vibe check.

Five key components of your Signature Style help you create memorable vibes across your online footprint: content, strategy, personality, stories, and visuals. Your signature style is the perfect harmony of all these elements, working together to captivate your audience.

Are you ready to get your brand in sync?

1. Content: The Main Component of Your Signature Style

Why It Matters Content is how you communicate your ideas, passions, and values. Whether you’re writing a blog post, creating Reels, or whipping up captions for Instagram, your content should always reflect your unique perspective.

How to Nail It

• Share knowledge that truly helps your audience.
• Use a consistent tone (friendly, professional, sassy—whatever screams you).
• Experiment with formats—blogs, videos, infographics—to keep your feed fresh and engaging.

2. Strategy: The Roadmap for Consistency

Why It Matters You can’t just wing it 24/7. Strategy is how you plan, schedule, and streamline your presence so you’re not randomly posting at midnight on a Thursday (unless that’s your jam).

How to Nail It

• Use your content calendar. to plan out your yearly, monthly and weekly posts. Check out how to use a Content Calendar from this blog post.
• Set goals—are you aiming for engagement, brand awareness, or direct sales?
• Keep an eye on analytics so you can see what’s working and pivot when needed.

3. Personality: The Soul of Your Signature Style

Why It Matters Personality is everything. It’s the difference between being just another coach online and being that coach everybody wants to follow. When you show off your quirks, humor, and realness, you attract the right people.

How to Nail It

• Embrace your “weirdness” (it’s what makes you memorable!).
• Tell personal stories that let people see the real you.
• Use language you’d actually use in real life—no need to be stiff or overly formal if that’s not who you are.

4. Stories: The Component of Your Signature Style That Builds Connection

Why It Matters Stories connect us on a human level. Sharing the why behind your coaching business, the how behind your services, or even small personal anecdotes helps you stand out in a sea of generic content. You are the only person that has your story to share, lean into that.

How to Nail It

• Weave mini-stories into your captions and blog posts.
• Talk about your own transformations and lessons learned.
• Use client success stories (with permission) to highlight real-life impact.

5. Visuals: The Eye-Catching “Wow” Factor

Why It Matters We’re all scrolling at lightning speed, so visuals matter big time. Whether it’s your color palette, fonts, or photography style, it sets the mood before people even read a single word.

How to Nail It

• Identify a visual component for your brand.
• Stick to a consistent color scheme that reflects your brand vibe.
• Use similar filters or editing styles on photos and Reels.
• Keep your graphics clean and on-brand (think about fonts, spacing, and logos).

Putting It All Together: The Brand Vibe Check

Now that you know the five key components of your signature style, content, strategy, personality, stories, and visuals—let’s do a quick vibe check.?

1. Define Your Core Brand Keywords

Think of three to five words describing the emotions you want your audience to feel when interacting with your brand. Examples:

• Empowering
• Playful
• Calming
• Bold
• Sophisticated
• Strong
• Disruptive

Jot these down and keep them in your back pocket as you move through your content. They will act as your guardrails!

2. Audit Your Current Look

Now that you’ve got your keywords, do a quick sweep of your platforms. Look at your:

• Instagram Feed: Are the colors cohesive? Do they match your vibe keywords?
• Website or Blog: Is the font consistent and easy to read? Does the tone match the feeling you want to convey?
• Profile Picture and Logo: Are they up-to-date and relevant to the vibe you’re going for?

Does everything seem to line up? If something feels off, trust your gut—it probably needs a refresh.

3. Curate Your Brand Vibe Board

A vibe board is like a vision board’s cooler cousin. It’s a collection of colors, patterns, images, and words visually representing your brand vibe. Platforms like Pinterest, Canva, or even a PowerPoint deck will help you stay organized. Think of it as a cheat sheet that says, “This is what my brand should look and feel like.” But you need to make sure that it does which brings us to the next step of our brand vibe check.

4. Review the Components of Your Signature Style?

1. Content: Are my posts resonating with my ideal audience? Do they reflect my vibe words (like “playful,” “empowering,” or “soulful”)?
2. Strategy: Do I have a posting plan, or am I always winging it?
3. Personality: Could someone read my captions and say, “Oh my god, that's so me”?
4. Stories: Am I sharing the why behind my work to forge deeper connections?
5. Visuals: Does my feed have a cohesive look that instantly signals “This is my brand”?

If you locate spots that could use some work, great work on those to level up your Signature Style.

5. Update Your Bio & About Pages

Don’t skip the most basic real estate: your bio and about pages. These are prime spots to show off that new and improved brand vibe. Use your keywords, reflect your personality, and speak directly to your target audience. Make them feel at home from the second they land on your page.

Ready for a deeper dive? If you feel like your brand vibe could use a serious makeover, book a Signature Style Audit. We will pinpoint exactly where you’re rocking it, where you’re stuck, and how to bring all five components together in a way that’s 100% you—no cookie-cutter vibe.

Let's Get It

Think of your signature style as the harmony between five key components: content, strategy, personality, stories, and visuals. All these elements work together to create a cohesive experience for your audience—one that’s consistent, memorable, and unmistakably you. So if your brand needs a little tune-up, you know where to start. Go let your brilliance shine in every post, story, and swipe!